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Include videos to improve digital marketing
Sites having quality content have more successful rankings on Google search results. Webmasters are now advised to create sites with quality and content so that search engines can provide them successful rankings. There are various tactics to achieve successful rankings. To improvise over your digital marketing strategies one most important step you need to follow is introducing quality videos for promotion.
HOA exposes you to huge audience aiding in successful rankings and promotion
When it comes to creating engaging videos most bands lack them. Hangouts on Air(HOA) allows marketing personnel to connect to more than 10 people and express their ideas and views to a large number of unlimited audience. Once you have completed the hangouts on air you can upload it via your You Tube account. However before publishing and sharing, you can add up and do lot of edits that you think will be good for promotion. Sharing URL or embedded code with the public can extend your audience.
With Google Hangouts, companies come closer to the users and customers. A face-to-face interaction with the customers allows marketing mangers to generate unique videos that will be beneficial for promotion. Interactions with audience will help in producing videos suited for website content as well as You Tube channel. This article from WikiHow helps you know the simple ways to use HOA and share ideas with masses around you.
HOA exposes you to huge audience aiding in successful rankings and promotion
Important features supported by Hangouts
- Screen sharing feature adopted by Google has led to lesser trouble shooting problems.
- Talking face-to-face with customers does interesting and helps know real experience.
- Question and answers sessions conducted will provide you with reports upon which you need improvement. Customers will also start trusting your brand and experts can be invited to carry on sessions with general public.
- Product demonstrations and launches in such public helps you earn immediate feedback from customers. New product launches will be most effective with this.
- Interactivity via HOA can be made more interesting by opening online contests. This will also make entry of more number of consumer’s online and watching videos online. Online reality hosts can be adopted for the purpose.
- Giving tangible gifts and throwing contests will also increase the community.
Collaboration with companies and meetings will throng up sales
HOA will help you generate attractive content ideas for gaining publicity. Creative talents and collaboration from companies can be utilized to generate more ideas for huge fan following.
Take up discussions and meetings with your team whenever new idea strikes. Share ideas and documents via webinars and add a variant to your product launches.
Role of HOA in education masses
HOA also proves beneficial for conducting educational forums. Online educational videos with Google Hangouts are really engaging and interactive. It serves as powerful tool for education in the present days. Trainings of various companies also employ personnel via interactive interview sessions. Leadership quality can be mostly exploited by this open air interaction. This article from WikiHow also provides us with ideas to use HOA more effectively.
To make your video rank in top results among search engines, take tips for a SEO friendly website. A proper keyword research gives you right ideas. Weave the keywords within the conversation and description texts. Tags should be used in the video as well and create transcripts for the same. Find simple ways to share the video. Make sure that the video is integrated with your web content. Carry upon effective brand awareness and make your content a published one on You Tube.
Matthew Anton is the co-founder of BacklinksVault.com, a company specializing in SEO and Social Media services for over 8000 active businesses.
