If you run a business today, then you need to make sure that you are easy to spot for your customers. What do you do when you are looking for a product or service that you require?
Do you visit a search engine, enter a query, and take a look at the results? If so, there is a good chance that your target market is doing the same thing. Therefore, you have to make sure that you are able to reach them.
That is where search engine optimization is important. There are a lot of factors that will play a role in your SEO campaign.
One of the factors that are often overlooked is the utilization of SEO new domain extensions.
What is a domain name extension and why is this important?
The Importance of a Strong Domain Name
If you are wondering what your domain name is, this is the name of your website. This is what people are going to see when they navigate to your website and are looking for results.
Of course, you have to pick your domain name carefully. You should pick a name that is relevant to the products and services that you provide. This is important for not only your customers that search engines as well. Therefore, make it a short and memorable strong domain name.
You want search engines to be able to easily figure out what your business does, what it sells, and why it is important.
If you do not choose the right domain name, you could end up getting punished in the search results. In addition, you also need to think about your domain name extension.
Your Domain Extension Is a Reflection of the Quality of Your Website
The job of the search engine is to present the most relevant results to the needs of its user. Just as you are trying to meet the demands of your consumers with the product and services that you provide, search engines are trying to do the same thing.
Therefore, they are going to place more relevant results at the top of the list.
Your domain extension is a reflection of the quality of your website. For example, if you pick an obscure domain extension, search engines are going to believe that your website is not as relevant to the needs of its user because your website is not an authority in the field.
As a result, you should try to target high-quality domain name extensions like .com, .net or .org
Your domain extension is a reflection of the quality of your website. #domains Click To Tweet
What About Country Extensions?
There is a chance that if you have ever visited International websites, you have seen some unusual domain name extensions. It is true that these extensions can provide some advantages they are trying to target a local user base.
At the same time, you probably do not want to pigeonhole your website by tying it to a country.
Therefore, these country extensions are not necessarily the best option for you or a website.
After Finding the Right Extension, Select the Right Hosting Service
You also have to tie your domain name to a strong hosting service. Remember that your goal is to provide a website that is most relevant to the needs of your users. If you do not pick a strong hosting service, then your website might take a long time to load.
As a result, your users are going to get frustrated and may decide to go somewhere else. If that is the case, this is going to increase something down as your bounce rate.
You don't want this to happen because search engines are going to see that your bounce rate is high, and will punish your website by dropping it in the search results rankings.
Therefore, pick a solid hosting service to take care of your website. You want to be sure you can contact tech service 24/7 if your website ever goes down.
When Inspire To Thrive first came online, I had a 3rd party provider and the site went down for several days. Once I went with a big company like Hostgator I could contact support and have any issues fixed quickly.
Today I use SiteGround as the hosting needed more space and speed than Hostgator could offer. Always think ahead as your blog or website will grow in time. Buy enough space in the beginning so you don't have to struggle later switching your hosting provider.
Do Not Overlook the Importance of a Strong Domain Name Extension
There are a lot of factors that you need to consider if you are trying to operate a strong website. One of the most often overlooked factors is the importance of a domain name extension.
Pick a strong domain name extension and set yourself apart from the competition in your industry.
Have you ever used a domain name extension other than .com? I'd love to know more in the comments below. ⬇️⬇️⬇️
