Absolut has opened its first store, a travel retail outlet at Malaysia’s Kuala Lumpur International Airport (KLIA). The 484-square-foot venue features an Absolut bespoke bar, while an “Absolut Drinkspiration” display offers cocktails for travelers to consume in a lounge area.
“This is the first brand store that Absolut has ever opened, so it’s a historic moment for us,” says Paul Duffy, CEO of The Absolut Company. “With the Absolut Brand Store, we’re creating the ultimate brand experience for traveling consumers.”
The Absolut Brand Store is a collaboration between The Absolut Company, Pernod Ricard Asia Travel Retail and Eraman Duty Free.
