Every supermarket has a whole aisle dedicated to it, and every shopping list has it on somewhere. Toilet roll is an everyday commodity that most people in the world see as a necessity rather than a luxury, but how many of us think about what impact having such a basic convenience is having on the increasingly fragile planet in which we live?With such a high consumption of toilet roll in the world today, some environmental campaigners now believe that the use of toilet roll is causing more damage to our environment than large SUVs, energy-guzzling mansions and fast food chains which is something that none of us would believe for a second. But, it is scarily true!

It is thought that the average tree can produce around 1,000 rolls of toilet roll and with America alone using an average of 7 billion rolls every year, it means that 7 million trees have to be cut down to produce such a high volume of toilet roll (and that is only in the USA). And added to this enormous problem, is the "comfort factor" that big brands promote which includes quilted and lotioned toilet roll...all of which adds to the environmental impact.

