Business Magazine

The Downside of Building Community with a Marketing Blog

Posted on the 31 May 2011 by Chrisbrown @ChrisBrown330


Since I started blogging in 2006, I’ve often heard that BUILDING COMMUNITY is an important part of the online experience. 

Heck, building a Twitter following, adding Facebook Fans and linking with other business professionals on LinkedIn is a crucial part of building an audience, right?  Anyone who has sent out a newsletter knows that the list is the most important part of the 3 components (not that awesome creative that you worry so much about!!)

But I’ve found that having a five-year-old blog means a lot of broken links.  Links break when websites are rebuilt into a newer better format, blogs are moved from a “free service” into a self hosted platform, or a subscriber just decides to delete their account because they can’t keep up. 

If your marketing blog suffers from broken link itis, and you use WordPress, you may want to try the plug-in I’ve been using to identify the broken links.  It has become one of my favorite WordPress Plug-in’s: Broken Link Checker.  The only thing it is missing is the ability to see the broken link from inside the dashboard of the WordPress blog.

For those readers who are still confronted with a broken link here and there — I’m working on fixing them.  Thank you for emailing me to let me know they are there!

Oh, by the way.  My favorite broken link URL? Sage is just too cool!

Meanwhile, I’m still going to continue to build community… I’m just going to keep using my broken link checker and remove the links to blogs when someone abandons them or reformats their domain.


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • The European Union Just Made Bioenergy Worse for Biodiversity

    European Union Just Made Bioenergy Worse Biodiversity

    While some complain that the European Union (EU) is an enormous, cumbersome beast (just ask the self-harming Brexiteers), it generally has some rather laudable... Read more

    The 20 August 2018 by   Bradshaw
  • The Romantics


    These two words conjure an image in my mind of running through fields with flowers in my hand and my beloved running after me, very much like the Bollywood film... Read more

    The 20 August 2018 by   Ashleylister
  • Lesson 1570- Life Lessons I Want My Kids to Know

    Lesson 1570- Life Lessons Want Kids Know

    We just back from a family vacation on Cape Cod. It’s the one week of the year that we all go barefoot, drink cold beers in the afternoon, read books in the... Read more

    The 20 August 2018 by   Wendythomas
  • Who’s Gonna Love You, Tebey at Boots & Hearts 2018 Interview

    Who’s Gonna Love You, Tebey Boots Hearts 2018 Interview

    Tebey teased his last-minute addition to Boots Hearts 2018 through his social media channels, and then he came on out to the Burl's Creek Event Grounds and wa... Read more

    The 20 August 2018 by   Phjoshua
  • Frugal Tip: Make-Your-Own Sore Throat Syrup

    Frugal Tip: Make-Your-Own Sore Throat Syrup

    Summer is almost over, and there is a chill in the air, so it's not hard to think of the cold season coming soon. And with it - coughs, colds and sore throats. Read more

    The 20 August 2018 by   Catherine Mcdiarmid-Watt
  • 7 Physical Signs Your Partner Is Sleeping With Someone Else

    Let us put aside the idea of a perfect world where people love their lovers honestly, with all their heart and would never ever cheat on them, where all... Read more

    The 20 August 2018 by   Naijapary
  • Home Decor: A Garden for Every Space

    Home Decor: Garden Every Space

    For in the true nature of things, if we rightly consider, every green tree is far more glorious than if it were made of gold and silver. Read more

    The 20 August 2018 by   Rashmi Gopal Rao