Whether you're opening a cafe or launching a product, putting up promotional banners is essential in increasing your event's visibility. Though people like to stay connected through digital means, these traditional forms of advertising are still effective to this day. They grab the attention of your local target audience, enticing them to learn more about the occasion.
To come up with an impactful design from a custom flag maker, follow these dos and don'ts:
Do: Make Them Clear and Easy to Spot
The main goal of these outdoor materials is to catch the attention of potential customers or attendees, so make your flags easy to spot and view. The key is to make the dimensions of your logo or illustrations large enough and use bright colors and big typefaces. You can test the design by printing a sample and checking it out from afar. You shouldn't have problems reading the words.
Don't: Place Several Elements in Your Design
Keep the contents of the banner concise and straight to the point. Only put the crucial details, which include the venue, date and time, contact information, and social media links. And, wherever applicable, use icons instead of text to make the elements more readable.
Do: Follow the Basic Principles of Design
As you choose eye-catching colors and typefaces, remember to follow basic design principles. Drawing the attention of your target audience is only one thing; sustaining it is another. And, the way to do the latter is to piece the elements according to the rules of balance, emphasis, proportion, rhythm, and unity. You want to come up with a layout that's unique, attractive, and memorable.
Don't: Use the Wrong Type and Size of the Material
The material and dimensions of your flag are just as crucial as its design. Pick the right type and shape to preserve its condition, suit the location, and make the installation as simple as possible. As for the former, select from canvas, fabric, mesh, poly, and vinyl. Meanwhile, consider your budget and the scale of the event to choose the right size for your banner.
Do: Think About Different Viewing Angles
Even if you choose vibrant hues and large typefaces for its design, your banner may not be visible at a particular viewing angle, especially if other flags are competing for your target audience's attention. Minimize this problem by printing the contents on both sides of the flag. This will come in handy when you're installing the materials in crowded spaces.
Note these tips as you plan your promotional materials to arrive at a striking design. And, while you're at it, seek help from the pros. Makers of custom flags can help you create a clear, seamless layout that perfectly captures the theme of your event
