Self Expression Magazine

The Case for Social Media Automation

By Lisa @Lisapatb

Social Media Automation Today

The Case for Social Media Automation

Social media keeps reinventing itself, and we have to keep up with it. Juggling more and more tools and platforms is getting increasingly overwhelming. So what's the solution for you?

More automation! Of course, this doesn't mean that your whole social media operation will be run by a robot army. Automation involved taking certain key processes and making them run by themselves.

Of course, this doesn't mean that your whole social media operation will be run by a robot army. - Inspire To Thrive Click To Tweet

Consistent Content

First of all, let's find out the things you'll achieve by automating your social media. You will have consistent content. You don't want to be published around the first thing that comes to your mind that day, right?

Your brand needs consistency, needs a personality, and the only way to build that personality is by planning your content carefully. How it's going to be, what you are going to talk about, designs, colors, and the tone you'll use to speak to your followers. A good strategy will maximize your outreach. You can control what you post when you are posting. The frequency is key and most important, it helps you deal with several accounts, several followers, hence, with a lot of feedback/engagement.

You can post in many accounts, keep track of your followers, monitoring your feeds and engage with many users. Then you 'll finally get some sleep. Yes, taking a couple of days to automate all your posts for the week will save you hours of work. Use tools to monitor keywords and hashtags. By simply monitoring what is happening out there. Monitor events, trends, and what your target is talking about. Then you will be able to figure out exactly what type of content to produce and when to publish.

So, how do you automate your social media? Here are 3 easy steps. Automate your posting, engagement, and social listening.

Step 1 - Automate Your Posting Schedule

You need to automate your posts in order to never disappear from the timeline of your followers, without actually the needing of being online posting all day. Plan the frequency you'd like to publish on every social network, set the time and the posts, and watch as the magic happens. You'll be present all day long in the timeline of your followers. In return this will lead to more followers, more engagement, and more popularity for your brand!

Step 2 - Get More Engagement from Social Media Automation

We know you don't want to abandon any of your followers but it's hard to keep track of everyone right? The more your brand is growing the more time you will need to engage with your community.

That's why automating your engagement is the solution to keep you in touch with your followers, without having to reply to hundreds or even thousands of people manually. There are two easy ways to do this.

The first is to use an auto-response on Twitter and Facebook. This way every person that messages you gets an immediate response, which gives you some time to respond. The second way to do this is to use a saved replies feature, which allows you to quickly respond to people without having to come up with a new response every time.

Another Tip on Social Media Automation

Although it is going to be very productive and time-saving to automate some of your communication with your followers, just remember not to look like a robot. It's okay to automate replies or special communication from time to time. But make sure to keep an eye at what your followers say about you. This way you can give them feedback and make it personable. For more tips about engagement go

Step 3 - Social listening

To keep your content trending, you need to know what your competitors are doing and what your followers are talking about. You need to know the trends out there in your community and the world at large. Therefore you can focus your strategy and keep your followers and potential customers engaged. A way to do this is constantly monitoring several social networks, competitors, etc. See the sample below from Brand24.

The Case for Social Media Automation

Believe it or not, here you will find a lot of information to create your posts, engage with your followers, develop strategies to beat the competition and grow your community in social media. There are numerous tools out there that offer you a social feeds feature. It is an easy way to see everyone that talks about a certain topic. For more tips on automation check out the 5 Easy Steps To Automate Your Social Media.

Some quick tips on social media automation

It's important to understand that your social media should not begin and end with automation. The goal of automation is not to schedule your posts and disappear. Rather it is to help you work more efficiently. This way, you'll have extra hours that you can invest wisely into your business. Here are some quick tips to get you started on social media automation:

  • Understand when it's the time to automate and when it's the time to engage personally. I mean, not automating. Try to not automate your interactions with customers. Almost every time they can tell when they are dealing with an automation tool and not a human. You can automate responses like "thanks", but beyond that, it can be dangerous.
  • Spend enough time researching for the perfect automation tool for you. There are many automation tools out there, and each one of them offers different features. You need to find the one that adjusts to your needs.
  • Schedule all of your posts. Take into consideration things like where is your audience located (time zone). Keep track of optimum posting times. Lastly block time every week to interact with your followers.

Try to not automate your interactions with customers. - Inspire To Thrive Click To Tweet

We hope that this post has been helpful, please let us know if you've tried any of these tactics, and which have been the most successful for you. Let me know in the comments today. Cheers! 🙂


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