BBC America has invaded NYC with a series of cheeky outdoor ads created by their in-house creative department. The stacked billboards are quite clever because without the bottom one, this would be pretty dull. What a way to turn an okay idea into a spectacular use of the medium. In addition, they’ve taken over several trains with posters that reference some of the BBC’s top shows such as Doctor Who and Graham Norton. I love that the two arms of the campaign aren’t exactly the same. They’ve made a bold statement with the traditional outdoor and expanded the message through the train ads. The lesson to be learned here is that you don’t have to repeat the same ad in every medium. Use the power of each placement to tell more of a story.
