The connection that is heart to heart is usually said to be the ones that take the soul of a business. At the end of the day, it is the people that your brand is working for and when those people are customers then you surely know that your end goal is to keep them satisfied and happy. But before keeping them satisfied and happy it is important that you make them indulged and get them attracted towards your brand.
A way to get the people to get indulged towards you is storytelling and this is what we call a technique to build a relationship. Although, it is an old concept yet still it is the most effective one for keeping the customers or target market to be engaged with your brand. Small ventures can get big voices if they have some good stories. Marketing and storytelling can go hand in hand if you keep the storytelling thing as the face of your advertising. It is to attractively and engagingly convey the message that you have.
What is Brand Story Telling?
Brand storytelling is about a lot more things that you can just think. From telling the world about how you came into existence to giving the audience an idea about what keeps you going and motivated as an organization. From how your product was designed to how you embrace things on an organizational level even when a Wikipedia writer states the information about your company on a Wikipedia page it is counted in storytelling as well. Altogether storytelling is about how you bring out your thoughts, information, motives, and ideas to be transferred to the world.
However, there a few points that are required to be considered while making the story telling to be done and here are some of them.
Forget About Marketing
This might look like counterintuitive but this is what sets the mindset for becoming a storyteller. The prime objective of the storytelling is not to go for hitting the areas of marketing but it is about giving them an idea about who you are and what your story is. Thus, while making a brand's story focus on being motivational, focus about telling your story and ideas. Appealing to emotion and being persuasive is what you need to be while telling you the story. The more it will engage and appeal the target market the better your branding could be done.
Be Conversational.
Who is in this world likes to just hear about thing people in this time want to have a conversation. Moreover, Copy writing's crucial element is authenticity. More you are overly formal there are chances that the audience will lose interest or trust in your voice. These consumers can sense disingenuous messages really quickly. This is what you should avoid while being in the storytelling position. You should emphasis more on conversation, think as if you are talking with some new friends over a cup of coffee or maybe you are talking to people you know. This will give them a sense of trust and relatability which is eventually beneficial for your conversions.
Develop Your Message
Coherence is a key factor when you are building something up. You cannot just go out throw things on customers while telling a story same goes with a brand story telling thing. You need to develop the stage and then go on with integrating the brand or message in the same. The story will speak for the brand and this is how your marketing purposes than could be attached with it.
These three things are important when it comes to storytelling in the digital world the reason is that we have millions of story to hear and only the finest ones get the attention. This is how you make your brand's story to become an appealing one
