The collections for the fall-winter 2015 season have been long out and we have looked at them from every angle and perspective. Now, with the cold season approaching, it's time to look at the campaigns created by different fashion brands and to discover how they envision their clothes in a context other than the runway.
Fashion and photography have always been connected, so going through these campaigns is a great way to see the look offered by a fashion house in a more complete medium.
Let's take a look at the best photographs from this fall-winter season's campaigns, as there have been some truly great things (concepts, compositions, models) incorporated in them.
The Jimmy Choo campaign, featuring model Tyson-Ballou presented the brand's vision for the fall-winter 2015 season in a very interesting way: bold colors, dynamic compositions and a good focus on the product were the things that made this campaign one of the season's best. We really loved the subtle celebrity references, given by the spot lights and the capturing of a strong moment in a performance.
Also working with the concepts of fog, spotlights, mystery and celebrity Tiger of Sweden used French model Adrien Sahores for their fw 2015 campaign. With scenes that seemed to be taken from a police show adapted for the stage, the campaign delivered a series of great pictures that go to show that masculinity and youth can go hand in hand.
The photographs taken by Emma Summerton for the River Island autumn-winter 2015 campaign showcased a sharp vision of a man who knows how to look cool and stay warm in the winter. With a clean and clear aesthetic, the photographs convey dynamism, but in great balance.
With a very simple, but effective and strong approach, Jaeger created a campaign that was all about individuality. Showing black and white photographs that featured an extreme clarity and interesting shadows, the brand crafted a discourse about the way in which one can be a complex person but comfortable with himself, feeling no conflict at the same time.
Versace Jeans presented models Filip Hrivnak and Stella Lucia hanging out on the beach in the most exquisite leather pieces. Filip wore a quilted jacket that is a great piece for any man who wants to own timeless and everlasting pieces and Lucia wore a dress that we simply loved and that balanced out Hrivnak's jacket. All in all, greatness all the way!
The newest Harrolds campaign was one of our favorite campaigns, as it features very elegant, yet very simple and accessible images. With an eye for proportion, shape and style, the campaign is definitely one of the highlights of the season. We wouldn't be surprised if you hung it on your wall.
For their campaign for the cool season, Calvin Klein Jeans really went cool. Using real text message conversations which overlapped the pictures of the campaign, Calvin Klein Jeans created a campaign that intertwined their clothes with their customers' lifestyle. The campaign became very popular and raised many opinions in the press and on fashion blogs. What do you think of this interesting approach to texting and fashion?
As you can see, the fall season is definitely more restrained in terms of colors, prints and textures, but, thanks to the great minds of the people behind these campaigns and brands, the fall-winter 2015 season will definitely be interesting and very dynamic.
Fraquoh and Franchomme
Further reading:
See all articles about the fall-winter 2015 seasonP.S. What do you make of these campaigns? Which one was your favorite? Share your feedback, questions or thoughts in the comments below! For more articles on style, fashion tips and cultural insights, you can subscribe to Attire Club via e-mail or follow us on Facebook or Twitter!
