Marketing & Advertising Magazine

The Beginners Guide to SSL Certificates

Posted on the 03 April 2017 by Mark Pedersen @purelythemes

If you know nothing or next to nothing about SSL Certificates well then you have come to the right place!

This blog post will help guide you through the key areas of SSL Certificates and help you understand why they are now so important. First off, SSL stands for Secure Sockets Layer and this protects information on the website from hackers etc.

Have a look at the URL of any type of website. Does it start with ‘https://’? Well it means that this website is secure because it is backed by an SSL Certificate. The extra ‘s’ is one of the main things that help consumers distinguish between a safe and unsafe website. The ‘s’ means that the website is encrypted and therefore hackers cannot access any of its information.

While the main function of an SSL Certificate is to protect your consumer’s data from hackers, it does also benefit your website in terms of search engine optimisation (SEO). Google and other search engines use security as one of their many ranking factors. This means that purchasing an SSL Certificate will help boost your website’s ranking.

If you are operating an online business, then you certainly would need to have an SSL Certificate. E-commerce consumers have to input their very private information such as their credit card details to make a purchase. This information is something you don’t want to put into the hands of hackers. Therefore an SSL Certificate is one of your best options to products yourself and your consumers.

SSL Certificates can also be beneficial to non-e-commerce businesses as sometimes consumers will input their email address or something similar to subscribe to a newsletter etc. Where ever consumers go online, they like to feel safe and feel as though you are putting in the necessary steps to keep their information safe. An as mentioned, they are good for SEO rankings.

When purchasing an SSL Certificate you must be very careful that it is coming from a reputable source. There are a lot of free SSL Certificates on the web. It is not recommended that you use any of those. Your consumer’s safety is not something you want to skimp on!

SSL Certificates are especially important these days due to the increase of hacking and leaking of personal information. An SSL Certificate is the quickest and easiest way to show your customers that you care about their privacy and you are protecting their personal information from any potential threats.

So, make sure you are doing everything you can to protect all the data from your website. There are a lot of quality SSL Certificate companies that provide a range of SSL Certificates. It is important that you do your research to find the best SSL Certificate that is most suited to your business.

That way your website will be accurately protected from any potential dangers. You should also try to keep up to date with the latest news on SSL Certificates because one day the certificate you have may no longer protect the necessary data.


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