Art & Design Magazine

The Art of Interaction: When the Viewer Becomes Part of the Creation

By Lil_white_whale @lil_white_whale

Interaction art is a form of contemporary creativity in which the viewer ceases to be a passive observer and becomes an active participant. Such works require involvement, movement, choice or even co-creation. This art does not exist without response, it lives in time, in reaction, in direct experience, which everyone experiences in their own way.

Interactive installations, performances, digital projects, exhibitions with elements of play are all examples of how the boundaries between artist and viewer are blurred. Sometimes the viewer needs to pass through the space to activate light or sound, sometimes to leave a trace, an inscription, a gesture that will change the object. In other cases, the very idea of the work is shaped by what the participants do: for example, a system that responds to voice, movement, or emotion.

This approach requires not only new technical solutions, but also a rethinking of the role of art in society. It is becoming closer, more human, more flexible. It no longer claims to be a universal truth, but offers an experience unique to everyone. The art of interaction can be fun, meditative, disturbing or provocative – but it is always alive.

These practices are especially relevant in an era of digitalization and social change. They help people to feel connected, to hear each other, to reassemble familiar images. And in this sense, interactive art is not only about new forms, but also about new thinking. It’s about art that doesn’t just show, but offers to be inside – here and now.


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