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The Almighty Click, and How We’ve Reached Peak Content

Posted on the 07 October 2015 by Shellykramer @ShellyKramer

The Almighty ClickWell, folks, it’s been a good run for this thing we call blogging. We’ve had some good times, haven’t we? I mean, who can forget the post in McSweeney’s about “decorative gourd season”? Or, Fake Steve Job’s diary?

It was great content that made us want to share it with our friends because it was interesting and different. That’s why I’m sad to announce that we have reached Peak Content.

Just like the idea behind Peak Oil, Peak Content is a point in time in the blogosphere when our rate of producing quality content declines to the point where we are no longer capable of original thought.

To that end, I give you the Pope.

Branding experts everywhere started sharpening their pencils when the news broke that the Pope was soon to grace our shoes. It’s well understood that when a major event occurs, there is always a blogging and/or branding opportunity that comes with it, which is why you always see posts that stick to the following equation: Major event + area of expertise = blog post.

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