More often than not, a typical 'thank you page' in the checkout process simply reiterates the order details, shares shipment and tracking information. But beyond that, very few Shopify thank you pages actually focus on re-converting this customer.
Stores rely on retargeting and remarketing campaigns to drive repeat sales. But we think it's possible to re-convert a shopper while they're still on your site!
In this article, we're sharing how you can use your Shopify thank you page to get to know your customers better and drive more sales.
Why should you optimize your Shopify thank you page?
There are a number of reasons why you should optimize your Shopify thank you page. But here are some reasons that are sure to convince you!
1. Getting new customers is expensiveWith the number of online stores increasing by the day, it is hard to reach your target audience. You're not just struggling for the limelight, but also battling the competition of who offers the best discount. So in the end, you're spending on ads to improve your brand awareness, then spending on trying to acquire customers and so on.
Simply put, getting new customers has become all too expensive!
"It costs five times as much to attract a new customer than to keep an existing one." - Invescro 2. Repeat customers make bigger purchasesA shopper who has just completed a purchase on your store has shown trust in your brand and the products you offer. As compared to new shoppers, these customers are more likely to check out other products, deals, and sales in your store. All they need is a little timely push in that direction.
What's more? Your average order value goes up too!
"A returning customer spends 3x more than a first-time buyer and a loyal customer spends 5x more." - Smile.io 3. Repeat sales increase revenueWhen you optimize your Shopify thank you page, you're selling more to an existing customer. This way you're also reducing the amount you have to spend on acquiring new customers. With repeat sales costing much lesser than 'trying' to bag a new one, your store gets to generate more revenue!
"Repeat customers generate up to 3 times higher revenue per visit than a new customer." - AdobeTo conclude, it's consumer psychology that you're playing with here. The customer is already in the mood to shop and is probably headed to another store. What if you could use the window right before the move to know more about this customer or sell more to him?
How?
Well, you can't possibly customize and personalize a Shopify thank you page for every customer. But what you can do is experiment with different optimization tactics using an app like ReConvert.
Here are some of our favorite Shopify thank you page optimization tactics.
Ways to optimize the Shopify thank you page
1. Include a video to talk to customersWhen a customer reaches the thank you page, all they're expecting to see are order details. Surprise them with an embedded video that 'talks' to them.
You can use the video to inform them about your shipping process, your subscription plans, upcoming product launches or a big sale that is right around the corner.
The shopper has just completed a purchase. Right after checking the order details, this customer is bound to exit your site. Instead of just letting them walk away, why not use their intent to leave the site to promote something that holds them back for a few more minutes?
Using a popup, grab the customer's attention and offer a time-sensitive discount. The sense of urgency and the fear of missing out on a good deal will have your customers making more purchases before they leave.
A typical Shopify thank you page is boring. All it consists of is the bill and the order details for the customer's reference. You're also sending the same information to the customer on email and text message. So why not do something more on the last page of your checkout?
You already know this customer's preference and their spending power. Use that data to upsell products from other ranges.
What's the one thing that takes you back to a brick and mortar brand store? The loyalty points or the discount you're going to get due to the previous purchase.
Applying the same consumer psychology, you can incentivize the customer to make another purchase. Offer a discount that they can avail on the next purchase on your Shopify thank you page. But make sure you're creating a sense of urgency around availing it - leaving too big a room for the shopper to come back, might result in you losing them!
Social media is one of the most effective platforms to keep customers engaged with your brand. But getting these customers to follow you on social media can be challenging. But when you nudge an existing customer to follow you, they're more likely to convert.
You can use the Shopify thank you page to nudge the customer to connect with you on Facebook or Instagram. You can also incentivize the act and encourage them to share your brand or their purchase on their accounts.
Later, you can use this new 'connect' to retarget them with ads promoting other product ranges.
You've already tracked the products they have been browsing and noted those that they purchased. Now before they leave, try and get more information that doesn't get recorded so easily.
Take, for instance, their birth date or who they made the purchase for - themselves, a family member or a friend.
Using that data, you can set up automated marketing campaigns to re-engage and convert the shoppers. For example, sending them an exclusive discount code on their birthday!
Online shoppers seek instant gratification. The best way to appeal to these customers is to keep them abreast of their order progress.
Use your Shopify thank you page to share order tracking information, keeping them up-to-date with the status. While they get to estimate when to receive the order, you get a chance to promote more products to them.
Getting more out of your Shopify thank you page
Don't let your Shopify thank you page go waste! Use it as an opportunity to turn shoppers who already trust you into repeat sales.
But just like all your other web pages and marketing tactics, continually experiment with your Shopify thank you page. See what works best for your brand and what gets you closer to the customer and know more about them!
How are you using your Shopify thank you page?
