Based on their own studies,TaylorMade claims that 80% of golfers are playing a driver with the wrong loft. They seek to fix this with the R1 Driver ($399) which has movable weights allowing you to easily adjust the clubhead to promote change to your shot-shape, helping you to hit longer tee shots and place them more accurately. With the R1 you can change the face angle, the shot shape and the lost sleeve angle to fix your wonky shots.