Society Magazine

Take the Patience Test

Posted on the 09 February 2015 by 72point @72hub


A crafty new interactive game has been launched as part of an experiment to determine how patient we are as a nation.

The game has been designed to look in-depth at how patient we are online after a survey of 2,000 people found the average Brit will wait only ten seconds for a web page or link to load and up to 16 seconds for an online video to buffer. The survey, commissioned by Interparcel, also found the average Brit loses patience after five minutes waiting to be served at a bar and will sit in traffic for 13 minutes before getting angry. Our tipping point is also waiting any more than 24 minutes for food being brought out after first ordering and we’re prepared to wait 17 minutes for a date running late to arrive at a pre-arranged venue, but expect to hear back from them within two days afterwards if love is to blossom.

In order to explore our online habits in more depth the UK’s largest online parcel and package broker has designed this game to see how our patience holds up when we’re on the internet.

Test how patient you are below or alternatively, click here:

(Embed code:  <iframe src=”” name=”interparcel” scrolling=”auto” frameborder=”no” align=”center” height = “800px” width = “800px”></iframe>)

To view the full press release, including a list of national ‘patience’ averages, click here. Infographics from the survey are below and can be downloaded by clicking the download button at the top of the page. A vox pop video is also available on YouTube and below.


Parcel stat graphic
last five years
Interparcel full graphic

average times stats


(Embed Code: <iframe src=”//” height=”315″ width=”560″ allowfullscreen=”" frameborder=”0″></iframe>)

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