Tai Cheong Bakery 泰昌餅家 Opens Its First Cha Chaan Teng in Singapore

Tai Cheong Bakery, a Hong Kong brand known for its egg tarts, has opened its first Hong Kong-style cha chaan teng diner in Singapore. The diner at Holland Village comes after a series of pop-up stores and a takeaway counter at Takashimaya Food Hall.

Diners can have a taste of Hong Kong with traditional cha chaan teng dishes at the 60-seat eatery located right in the heart of Holland Village. With already so many similar Hong Kong cafes in town, I was curious to find out if this one is as authentic.

Cha chaan teng culture came about in the 1950s as a result of Hong Kong’s increasingly cosmopolitan and westernized middle class. Back in those days when Hong Kong was still a British colony, only high-class restaurants served western food and most of them did not welcome local Hong Kong people. After WWII, in a bid to end such discrimination, local Hong Kong people started to open their own restaurants called Cha Chaan Teng (translated into tea hall) serving affordable dishes combining elements of Western dining with unique Hong Kong flavours for people from all walks of life. Such cha chaan teng operate-around-the-clock serving a wide range of food at a breakneck pace to match Hong Kong’s busy lifestyle. In fact, cha chaan teng is so much representative of Hong Kong that it was suggested that the humble local diner should be listed in the UNESCO Intangible Cultural Heritage List.

For me, visiting a (non-touristy) cha chaan teng is a must whenever I go Hong Kong. You learn to adapt to their pace and it’s the best way to experience the local culture. You get to share tables with the locals (tab toi), get scolded for hesitating over your order and overhear the latest gossip in the neighbourhood lol. Sometimes the waiters are the funniest bunch of people to talk to when they are not so busy.

Tai Cheong Bakery will have a takeaway counter to sell its signature egg tart and other pastries, including a new durian and cheese tart specially created for Singapore and sold exclusively at the diner. Dine in customers can order up to 2 egg tarts per person and are not allowed to take away egg tarts. Customers at the takeaway counter may order up to 4 boxes/16 egg tarts.
I visited the diner during its first opening weekend, and queued for about 45 minutes. You can give your name and mobile number to the staff, and the system will call your mobile once your table is ready. I chose to wait by the diner and feast my eyes on the menu.
Piping hot egg tarts are the best! I always love eating them hot when the warm egg filling slides down your throat, and the crispy crust melts as your teeth sinks into it.
We started out our meal with a coconut tart and an egg tart to share. The egg tart was up to expectation while the coconut tart was a disappointment – I tasted more flour than coconut.
I loved my spicy cola boiled with lemon and ginger; it made me feel like I was in Hong Kong once again. The Hong Kong milk tea went terribly wrong though, it was tannic and didn’t taste anything like the Hong Kong tea we knew. Even after one packet of sugar the taste wasn’t right.
The mains fared much better. We ordered the Three Colour Silky Egg with Rice (with roasted pork and crispy pork belly) after seeing it on many of the diners’ tables. The portion was huge. The curry fan in me initially wanted the Beef Brisket Curry Rice but decided against it after seeing the actual pitiful-looking dish being served. So, presentation does play an important part in whetting your guests’ appetite.

The Three Egg Macoroni Soup with Luncheon Meat was comfort food to me, though the luncheon meat strips were really salty. We were feeling a little ‘egged out’ by the end of our meal – almost every single dish had eggs in them so our cholesterol level must have shot up by quite a bit. Overall, it’s a nice casual place to hang out with friends, and I hope the downsides we had were just nuances of a newly-opened eatery. I would probably visit again if I am in the neighbourhood.

泰昌餅家 Tai Cheong Bakery Singapore
Address: 31 Lorong Liput Singapore 277742
Opening Hours: 10:00AM to 10:00PM (Mon to Fri)/9:00AM to 10:00PM (Sat, Sun, PH)
*Note that mains are available at 11:00AM – 2:30PM/ 5:30PM – 9:30PM (Pastries and drinks are available all day)
Facebook page: http://www.facebook.com/taicheongeggtarts

Tai Cheong Bakery’s original store in Hong Kong
Address: G/F 35 Lyndhurst Terrace, Central, Hong Kong
Tel: +852 8300 8301
Opening Hours: 7:30AM to 9:00PM (Mon to Sat), 8:30AM to 9:00PM (Sun & PH)
Nearest Train Station: Central MTR, Exit D2
Website: http://www.taoheung.com.hk/tc/brands/tai_cheong/index.html

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