1. After completing a SWOT analysis, you will engage in a matching and converting process using a TOWS Matrix. Matching strengths to opportunities to leverage competitive advantages.
2. Develop conversion strategies to convert or mitigate weaknesses or threats by developing new markets, diversifying or developing new products. Generate a TOWS Matrix for your project using this format:
http://www.mindtools.com/pages/article/worksheets/TOWSAnalysisWorksheet.pdf
Watch this video:
Another good video:
http://www.youtube.com/watch?v=S2GZOsemVNk&feature=share&list=LP5ApG5KGUmPs
