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SVOS Artist Stories & Highlights Shine in Local SF Bay Area News
SVOS publicity efforts create front-page news and highlight local artists across the Bay Area.
To increase community awareness and attendance, the Silicon Valley Open Studios (SVOS) in May 2024 launched an extensive publicity campaign that highlighted the talents of several local artists. SVOS collaborated with a local publicity organization to ensure that the exciting weekends dedicated to these artists were well-publicized.
Local Artists Highlighted
Several local newspapers featured articles about SVOS, including:
- San Jose Mercury News and its community papers:
- Almaden Resident
- Cambrian Resident
- Campbell Reporter
- Cupertino Courier
- Milpitas Post
- Peninsula News
- Rose Garden Resident
- The Sunnyvale Sun
- Willow Glen Resident
- Almanac News (5/2/24 & 5/9/24)
- Half Moon Bay Review
- In Menlo (5/2/24 & 5/11/24)
- Los Altos Town Crier
- Los Gatos Patch
- Los Gatos Town Crier
- Mountain View Voice (5/2/24)
- Pacifica Tribune
- PulseGilroy Dispatch (5/9/24)
- Redwood City
- San Jose Inside
- SF Gate
- The Almanac
- The Daily Journal
In addition to newspaper articles, mentions from Punch, FunCheap SF, and Festivals.com helped extend SVOS’s reach.
Advertising Campaign
The advertising campaign for SVOS reached audiences along the coast and throughout the peninsula. It included half-page, quarter-page, and front-page Weekender strip ads in the San Jose Mercury News and its community papers, such as the Los Gatos Weekly Times, Peninsula News, Milpitas Post, Cupertino Courier, and Sunnyvale Sun. Other papers featuring SVOS ads included the San Mateo Daily Journal, Palo Alto Daily Post, and Coastside News Group, covering the Half Moon Bay Review and Pacifica Tribune.
Acknowledgments
Special thanks to the PR agency, Lighthouse Blue, the ad agency, Brand World Creative, and social media volunteer, Eileen Cervera, for their contributions to the campaign.
Feedback and Participation
Feedback on this year’s coverage is welcome. SVOS is always looking for art-loving volunteers to help make the event a success. Interested individuals can reach out via email.
Contact Information: Silicon Valley Visual Arts | 1821 S Bascom Ave #244 | Campbell, CA 95008-2309
