Sports betting company, DraftKings just revealed that Steve Aoki is currently an official brand ambassador of DraftKings Marketplace. The two-time Grammy-nominated DJ and producer will cooperate with DraftKings to back and promote its Web3 efforts, with an emphasis on the Reignmaker franchise.
Aoki is supporting DraftKings’ Web3 efforts as brand ambassador
“Steve Aoki is worldwide recognized for his dynamic creativity in music and digital collectibles, and I’m excited to welcome him to the DraftKings family,” said Matt Kalish, DraftKings co-founder, and president, of DraftKings North America.
Matt Kalisch also added, “Having him on board will give a fresh perspective on upcoming community-driven projects; thus, I look forward to delivering a unique experience for our customers and Steve’s fans.”
DraftKings will cooperate with the DJ to create NFT series’ which feature utility across DraftKings, and Steve Aoki’s experience. Besides, Steve Aoki will collaborate with DraftKings to promote digital collectibles. The initial series is named “The Aoki All-Star Access Pass”.
“I am interested in working with DraftKings and create the next generation of fantasy sports,” said Aoki. Via Reignmakers, team owners will have true ownership of their roster in a way that just Web3 can offer. The choices are infinite.”
The Aoki 2022 All-Star Access Pass
The Aoki 2022 All-Star Access Pass is the initial digital series promoted by Steve Aoki for DraftKings. The series reflects Steve Aoki’s interests and concentrate on the intersection of sports, entertainment, and culture. The series will be released on Wednesday, September 14, and will offer access to private Reignmakers contests throughout the 2022 pro football season. The Reignmakers franchise is an NFT-based fantasy sports series in which players collect and combine a collection of gamified NFT player cards to create combinations in fantasy sports-style games.
Additionally, All-Star Access Pass collectors will compete head-to-head with other community members to win rare awards. This contest begins from the second week of the season and continues until the end of the season. Participants have the opportunity to win fantastic prizes like cash payouts and in-person experiences with Aoki. Appealingly, the last week’s contest offer the winner a chance to experience Aoki’s Poker night and extra payouts.
About DraftKings
DraftKings Inc is a digital sports entertainment and gaming company released in 2012. DraftKings Marketplace launched in 2021 as a digital collectible’s marketplace for NFT drops.
Steve Aoki is active in the NFT space. In January, Aoki announced a unique new members’ club for NFT holders, named A0K1VERSE.
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