The .London registry along with Minds + Machines (LSE:MMX)) announced today that the renewal rates for .London domain names “exceeded expectations by reaching 75.4%.”
However that “renewal rate is for a total of 38,389 names applied for during the Dot London combined Sunrise and Landrush period as well as the first day of General Availability, registered between August 19th and September 9th 2014.”
All domain renewals have passed their grace periods.”
Domain names acquired in Sunrise are by trademark holders. In Landrush people paid an extra fee to get early access to domain names prior to them becoming available on a first come, first served basis known as General Availability .
Renewal rates for domains registered in Sunrise, in Landrush and on the first day of General Availability tend to have a higher renewal rate than domains registered after as they are of a high quality.
In the same press release Dot London says:
“There are over 70,000 registered domain names”‘
However according to NameStat.org which takes into account all expired domain names, there are just over 60,000 .London domain names, meaning that the real renewal rate for .London is quite lower than the announced 75.4% rate.
ntldstats.com is also showing almost 9,200 .London domain names in the upcoming delete cycle as well making the announcement of a “renewal rate” premature. Most registries like Verisign for .Com announce their renewal rate for all domain names registered that wind up getting deleted.
.Com traditional renewal rates are around 73% but that is for a full cycle, looks like .London is about to lose another 9K+ domain names that were registered after Sunrise, Landrush and the 1st day of GA.
