Destinations Magazine

Starplex Renamed To Dos Equis Pavilion

By Ohsocynthia @OhSoCynthia
Starplex Renamed To Dos Equis Pavilion
In a press release that just hit my in-box, HEINEKEN USA has announced the signing of a marketing alliance with Live Nation giving their key Mexican import Dos Equis® exclusive naming rights to the Starplex Pavilion, a 20,000- seat venue located in historic Fair Park in Dallas, TX. The largest amphitheater in the Dallas/Fort Worth area will be renamed Dos Equis Pavilion in this multi-year agreement. Under the terms of the deal Dos Equis® will be the exclusive naming rights partner of the facility and be integrated into the official logo of the Pavilion. Prominent signage throughout the venue, including faรงade, box office and LED displays will drive brand awareness among the hundreds of thousands of legal drinking age concertgoers and enhance the music experience. Acts signed to date span a range of music genres and include Foo Fighters, Luke Bryan, Kendrick Lamar, Lynyrd Skynyrd, and Dave Matthews Band.
Opened in 1886, Fair Park covers 277 acres just east of downtown Dallas. Its cultural, educational, sports and music facilities play host to more than seven million visitors each year. Dos Equis Pavilion will play host to top music talent throughout 2018, keeping the popular Mexican imported beer top of mind among music lovers and beer drinkers in the beer brand’s top market. “We are honored to be aligning with such a respected partner as Live Nation. And the fact that the newly named Dos Equis Pavilion is located in the heart of a key Dos Equis market makes this partnership uniquely relevant to our core consumers,” said Elizabeth Cannon, Regional Marketing Manager at HEINEKEN USA. “We are thrilled to partner with Dos Equis and look forward to delivering in experiences that build brands,” said Andy Peikon, Senior Vice President, Live Nation. “We strongly believe this experiential marketing platform will drive consumer trial and loyalty through top-of-mind awareness, good times and memorable occasions.” Regarded as the most coveted venue, the newly renamed Dos Equis Pavilion in the Dallas/Fort Worth area underwent over $8MM in upgrades in 2017.

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Concert Review: Extreme Orchestral Sports

    Concert Review: Extreme Orchestral Sports

    The New York Philharmonic plays Berio and Strauss. by Paul J. Pelkonen Oh what a mountain! The New York Philharmonic played Ein Alpensinfonie this week. Read more

    15 hours, 2 minutes ago by   Superconductor
    CULTURE, THEATRE & OPERA
  • Peonies by Mary Oliver

    Peonies Mary Oliver

    This morning the green fists of the peonies are getting ready to break my heart as the sun rises, as the sun strokes them with his old, buttery fingers and... Read more

    15 hours, 31 minutes ago by   Vickilane
    CREATIVITY, PHOTOGRAPHY
  • Memorial Day: Remember Them

    Memorial Day: Remember Them

    "The endless rows of white stones and mausoleums command the heights of former battlefields and sprawl across the rolling course of green, under the cobalt spac... Read more

    17 hours, 30 minutes ago by   Ingrafted
    POLITICS, SOCIETY
  • Cinnamon Cake

    Cinnamon Cake

    Mmmm . . . is there any smell on earth better than the smell of cinnamon anything baking in the oven??? I think not!!! It has to be the most comforting, homey,... Read more

    18 hours, 31 minutes ago by   Mariealicerayner
    FOOD & DRINK, RECIPES
  • "The Law is What Powerful Men Say It Shall Be...."

    "The What Powerful Shall Be...."

    The War of the Roses was a British civil war that lasted approximately from 1455 A.D. to 1485 A.D. between the houses of Lancaster and York ending with the deat... Read more

    20 hours, 14 minutes ago by   Jamesswezey
    ENTERTAINMENT, MOVIES
  • Full-Time Firefighter/Paramedic – City of Riverside (OH)

    Full-Time Firefighter/Paramedic City Riverside (OH)

    City of Riverside (OH) Full-Time Firefighter/Paramedic Salary: $49,561.20 – $64,977.12 annually ****To reserve your spot, please sign up!**** City of Riverside... Read more

    The 26 May 2018 by   Firecareers
    SOCIETY
  • Thoughts of the Week

    1. Meghan Markle's wedding make-up has been released. I don't buy it. They claim to have used foundation, an eyeshadow palette, contour palette, eyeliner,... Read more

    The 26 May 2018 by   Glossqueen
    HAIR & BEAUTY, SELF EXPRESSION