The category killer domain name SSL.com has just hit the market.
But the SSL.com is not just a domain sale.
It includes a profitable business, federal trademarks and patents pending”
The domain name is being brokered by MediaOptions.com
Here are some interesting facts from the Press Release:
“The domain is being sold by SSL Corp, the profitable business running SSL.com for the past 12 years”
“SSL’s across the industry are sold with hefty margins, averaging a whopping 70% profit, with most businesses needing them in order to function online. ”
“The sale of the SSL.com domain name and business provides a unique opportunity for an edge over the competition in a highly profitable industry with proven year over year growth.”
“Netcraft, the respected internet researcher specializing in security features, documents a steady growth of about 30% each year in the number of websites using SSL.
Furthermore, Symantec Corp. (Nasdaq: SYMC) became the leader in SSL sales when they acquired that business from VeriSign (Nasdaq: VRSN) in 2010 for a reported $1.28 billion in cash.
“Along with the existing customer base and premium domain name SSL.com, the sale also includes federal trademarks, vanity phone numbers, and patents pending. SSL.com issues their own root certificates – and one of their pending patents could be significant in how the industry presents brands within the SSL image.”
“Andrew Rosener, CEO of Media Options, commented, “With a premium domain like SSL.com and the intellectual property associated with it, a new owner could easily multiply profits with just a little bit of marketing, SEO or strategic partnerships.”
“Within the SSL industry, the average profit margin per certificate is around 70% – a significant profit for any industry. ”
“Unusual, however, is the SSL.com budget for marketing. Due to its unique domain name, the existing customer base for SSL.com has grown organically, without requiring financing, with virtually no product marketing or advertisement. ”
“The SSL.com domain name itself attracts customers, inspiring confidence.”
“In addition, the domain has tremendous value for search engine ranking. ”
“In fact, last week, a former Google search specialist underlined the importance of a domain name needing to include the keyword for the product a website sells, citing that as the very first in his list for increasing search engine ranking. ”
“The domain SEO.com was acquired in 2007 for a rumored $5 million. ”
“Premium properties like this are so exclusive, in fact, that eager investors snapped it up and actually formed an SEO company to build on the domain.
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