Brands influence digital channels to connect with their prospects and customers such as social media, search engines, emails, websites etc. Digital Marketing is a Universe of all your Online Marketing Efforts. It is a wide term to cover your all online activities.
Marketing is all about connecting and informing your audience at the right place and at right time. It moves around What Dr. Philip Kotler specified i.e., Needs, Wants, and Demand. It’s a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products and services of value with each other. Marketing trends have seemed a vast change from last 15 years, it’s not at all the same as it used to be.Today’s era people spend most of their time online. Now that Brands are more trusting on online marketing., as Shopping, Learning, Teaching, Entertainment Industry, Meetings all moved on internet., so it’s reasonable to connect with your audience to the place where they actually are and prefer to use – Internet. In fact, digital marketing is now outspreading to some non-internet channels that provide digital media such as mobile SMS and MMS or on-hold ringtones.Multiple TECHNIQUES or CHANNELS and ASSETS used to facilitate Digital Marketing. As an advertiser one's core objective is to find a technique which results in maximum two-way communication, optimum utilization of resources and a better overall ROI for the brand. A number of assets of Digital Marketing which include:
ØEmailsØWebsites, Blog Posts, and Portal Sites. ØLanding PagesØSocial Media (Facebook, Linked In, Twitter, Instagram etc)ØMobile MarketingØInfographicsØEmail TemplatesØ Branding (Banners, Logo, Posters, Flyers, Brochures, Business Cards, Stationary and much more)
There are multiple Digital Marketing techniques available, Namely:
Search Engine Optimization
SEO stands for “Search Engine Optimization.” It is the process of affecting the visibility of a website in search engine results – unpaid results., by incorporating search engine supportive and friendly elements into the website. SEO technique helps brands to rank their site higher than the millions of other competitors in response to a search engine’s search query.
How Search Engine works?
Search Engine can’t see things as human see, they are text-driven. The search engine can’t feel the beauty of cool design, amazing sound, feel the music on the site or enjoy movies. Instead, they perform several activities to get an idea what a site is all about and to deliver the best result for a search query starting from Crawling, Indexing, Processing, Calculating Relevancy and Retrieving.
Social Media Marketing
Refers to the use of social media platforms and websites to promote your product or services. Purpose of SMM is to produce content that will reach the target audience, the user will share in their network and help companies in brand exposure. Most of the social media platform has built-in data analytics tools which enable brands to track the success of advertisement campaigns to analyze its performance.Affiliate Marketing
It’s kind of a performance-based marketing in which a business recompenses affiliates for each visitor brought by the affiliate's own marketing efforts. You Promote other people’s product, through an affiliate or network and earn a commission when people ended up buying it. Affiliate marketing is based on revenue sharing. The four core players of Affiliate marketing are Merchant (Brand), Network, Publisher(affiliate) & the customer.Display Advertising/Video Advertising
It’s a type of Marketing where brands communicate directly to the consumers using different media advertisements or online advertisements which includes., websites, Online adverts, Pop- up ads, Interstitial ad, Rewards program, flyers, posters, banners, promotional video ads etc. Video Advertising incorporates online ads that have video within them. Unlike content-based ads, display and video advertising depend on elements such as images, GIF, Designs, audio and video to deliver an advertising message.
Content Marketing
Instead of pitching your product or services directly to your customers you are providing trustworthy, relevant and valuable content to your audience. It helps Brands in creating sustainable brand loyalty, providing valuable information to the customers and at the same time constructing willingness to purchase their products and services in future.
Benefits of Content Marketing
Email Marketing
The act of sending commercial email to a prospect or customers considered email marketing. It typically involves using email to send advertisements, promotions, offers, create awareness or generate sales and is intended to build trust, loyalty, brand exposure or brand awareness. It involves Email templates or newsletter, promotional messages or direct mails.
Pay per Click
Internet Advertising. It is used to direct traffic to the websites. In this advertiser pays to the publisher when their ads are clicked. PPC is commonly connected with first tier search engines. With search engines, Advertiser bid for keyword phrases relevant to their target market. They are links that you pay to get rank above or alongside the organic listing in search results.
Online Public Relation
When people think about the traditional PR, they moreover refer to newspaper, magazines, TV, and radio. Online PR is somewhat similar to traditional PR but it targets to online properties. It linked to how you can help your new customers to learn about your business and existing customers about your new products or services or offers. It is all about the exposure that may get with news articles, or Videos or blog contributions, it’s main aim is to get noticed and make your business well known at the right place.
Influencer Marketing
It is quite new but equally effective than other digital marketing techniques. Influencer marketing is where you drive sales by targeting a deal with influencers who already have a follower or dominate your target market. It’s an amazing way to perform on social media.
As an example influencer could be an Instagrammer who have a number of the follower from your target market. You can get a deal with him/her to wear your brand or designer clothes in a couple of photos to crack the market on Insta.
Final Words
You need to choose the right technique that’s best suited for business and target market and keep in mind that all are in the sink and should interact with each other. When used correctly Brands can extract many unique leads out through Digital Marketing. It gives Business of any size access to the mass market at a reasonable price.
