It is always exciting when something totally new and different shows up on the fashion scene. A Boston based company called Brunswick Park Smarter Apparel decided that since “Ath-leisure wear” has been a hot style of clothing for casual dressing, not just the gym, that performance fabrics should also be available for more formal office-wear. They developed a fabric that is made of a luxurious Merino Wool blend that is bonded with a layer of cotton to give the fabric substance and durability. It is a type of material that will be breathable, stretch with your every move, and best of all machine washable!
Brunswick Park has also taken the basic wardrobe necessities of men’s blazers, hoodies, and women’s suit jacket and given them athletic-style extras like a credit card sized zip-pocket on the inner wrist of every jacket, so that you can carry a card or a little cash without having to have the bulk of a wallet or purse. Also, in the woman’s collarless jacket, the designers from Brunswick Park had the brilliant idea to have the lower section zip off, so that you can have the option of wearing your jacket with a longer look or cropped.
Brunswick Park had the idea to launch their clothing products on Kickstarter to see what the interest would be and they were able to triple the original amount of their campaign pledges. Their prices for their men’s and women’s clothing line range from $159 to $199 because Brunswick Park opted to keep their products out of retail stores and deal strictly on line. The company owners are able to then pass the savings on to the consumer because they don’t have to participate in the customary retailer mark-up..
So, if you love what ath-leisure wear fabrics bring to the casual world of dressing and want the same comfort in more tailored apparel, then Brunswick Park Smarter Apparel may be for you.
