Basketball Magazine

SportVU Analytics Taking Hold in College Hoops

By Brief22 @SamsSportsBrief

This summer while at Northwestern’s Medill Cherubs program, I worked for weeks on what was our main assignment—to write a story on any trend that was happening anywhere in the world.

For my story, I chose to write about SportVU, a system of cameras in the rafters of every NBA arena and 3 college ones (Duke, Marquette, Louisville) that tracks player movement to spit out crazy advanced performance data. For the story, I made more phone calls than I thought would be humanly possible, once even making 41 calls in an hour. In the end, I interviewed people like J.A. Adande, Mike Trudell, Kirk Goldsberry and officials with NBA and NCAA teams.

Today, my nearly 2,000-word story was published on SB Nation’s Bucky’s 5th Quarter site. Check it out by clicking here.

Feel free to send any feedback using the “Contact Me” page on the lefthand column. You can also find me on Twitter and on Facebook. Also, be sure to check out my YouTube channel.


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