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Sony’s $5,000 3D Display (probably) Isn’t for You – ProWellTech

Posted on the 16 October 2020 by Thiruvenkatam Chinnagounder @tipsclear
Sony’s $5,000 3D display (probably) isn’t for you – ProWellTech

Sony just announced a $ 5,000 3D display, but it's probably not for you. Known primarily for its consumer goods, the company caters to creative professionals with Spatial Reality Display, more specifically, those working in fields like computer graphics and visual effects for movies. Basically it's a way for artists to view their 3D creations without having to wear a VR headset.

The company isn't the first to offer this type of technology to a fairly niche audience. The Looking Glass display is probably the best known offering in space up to this point. But unlike the huge 8K screen, the Sony product is actually designed for a single user, specifically as a screen for their desktop PC. Plus, it looks a bit like an Amazon Echo Show.

The big differentiator between the product and existing devices is the inclusion of a sensor that determines the user's viewing position, including vertical and horizontal access, along with the distance, and adjusts the image to that specific angle , settling within the millisecond.

Sony claims it is a "highly realistic virtual environment". He showed an older version of the technology at CES this year, using a render of the Ecto-1 from the upcoming Ghostbusters sequel, and planned to give the press a demo of the final version of the screen, but we all had to make do. for teleconferences instead, due to the COVID-19 pandemic. For this reason, I can't really talk about the effectiveness of the 3D image at the time of writing.

The company consulted its wing Sony Pictures, which used the technology to develop CG effects for the aforementioned Ghostbusters movie. Volkswagen was also involved from the early stages of the project, looking at the potential use of technology in the conception and design processes.

For everyone else, the display will go on sale through Sony next month.

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