I wanted to use an example from the real world of what happens if you don’t give your pages a meta description.
As you can see this example is from the Smart Passive Income – Get Started page. I did make Pat Flynn, owner of SPI and this months must-read book author, aware of this in August 2014.
This is the end result in a Google Search Results Page
As you can see the end result is a bit of a mess and unlikely to help you gain clicks from users who find the page in search. Below the main result you can see how Pat normally completes his meta descriptions.
If you are writing your Meta Descriptions here are my top tips for creating a killer meta description.
Original SEO Content by SEO Andy @ Sometimes Even Marketers Make Mistakes
