How To Stand out in the SMM Crowd
Social media is a very effective tool to brand your business and standout from the crowd. Creative sharing and great brand exposure can be accomplished with just a little planning. Do you have a plan for making your brand stand out? I'm mapping out a new branding strategy and deciding how to show the world what my brand is all about. I've studied all the great tips and learned at the feet of masters when it comes to branding. I'll share with you a few of my favorite tips I've learned along the way.
Tips to Leverage your Brand using Social Media
- Share the secret to your sauce. Yes! I said tell your secret. I was sputtering and back peddling when I was advised to share my secrets. You know what? My coach was right. Sharing some of my favorite SEO secrets helped people understand that I did know a thing or two about search engine optimization. Its one thing to say you know something it's quite another to prove it. Let the other brands slink around saying they know but not proving it. That will make your brand stand out, helping you to be the go-to-company in your industry!
- Answer those questions you receive most often from clients on your blog as a post, as a tip on Facebook, or Google Plus. People often head to a search engine when they have a question that needs answerin. You will get some SEO from answering the question and be able to send your clients to your social media to read the resource! Win Win Right?
- Alert your fans and clients about new products or services you are about to release! Write a post, tweet about it, and share hints about your new product. You'll create buzz from your current clients and piqué the curiosity of prospects.
- Share customer feedback- Share your excitement about how you solved a big problem for a client or how they used your advice and got great results. Stories sell PERIOD! There are few things that can help brand you -as a leader in your business like client success!
- Connect with other Bloggers Network with other bloggers and share your favorite products or services they provide. Exchanging ideas and products with each other is a great way to gain new prospects and friends. Pretty soon you'll be sharing their products and they will recommend you as well. Another Win Win!
How are you going to brand your business and stand out in the crowd on social media? Have you got any great tips to share? Please leave a comment and share your tips or questions about branding your business. I'll keep you up to date on what we do here too!
