Jump up ^ Towner, T.; Muñoz, C. “Facebook vs. Web courseware: A comparison”. In C. Cheal; J. Coughlin; S. Moore. Transformation in teaching: Social media strategies in higher education. Informing Science Institute. ISBN 9781932886498.
Most of us already know that Facebook is the top social network on the web. It’s a thriving beast of a social networking site on the web with about 2 billion monthly active users and more than one billion that log on daily (according to Facebook itself).
Seit der Flüchtlingskrise, den Aktivitäten von PEGIDA und dem fulminanten Erfolg der AFD(Alternative für Deutschland) ist ein eklatanter Anstieg von Hasskommentaren, Hetze gegen Migranten sowie beleidigende und schmähende Äußerungen vorwiegend in sozialen Netzen wie Facebook zu verzeichnen.
Jump up ^ O’Keeffe, Gwenn Schurgin; Clarke-Pearson, Kathleen; Media, Council on Communications and (2011-04-01). “The Impact of Social Media on Children, Adolescents, and Families”. Pediatrics. 127 (4): 800–804. doi:10.1542/peds.2011-0054. ISSN 0031-4005. PMID 21444588.
Damit liegt SchülerVZ in der Gesamtwertung ganz knapp vor Wer-Kennt-Wen (6,1 Millionen), das bislang vor jeglichen VZ-Ablegern gesehen wurde. Das Business-Netzwerk Xing brachte es mit 2,9 Millionen Usern immerhin auf Platz 9, Platz 10 belegt mit 2,2 Millionen Usern Jappy.de – und liegt damit noch vor Yasni.de auf Platz 11.
Game advertising – In-Game advertising is defined as “inclusion of products or brands within a digital game.”[45] The game allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banner. There are many factors that exist in whether brands are successful in their advertising of their brand/product, these being: Type of game, technical platform, 3-D and 4-D technology, game genre, congruity of brand and game, prominence of advertising within the game. Individual factors consist of attitudes towards placement advertisements, game involvement, product involvement, flow or entertainment. The attitude towards the advertising also takes into account not only the message shown but also the attitude towards the game. Dependent of how enjoyable the game is will determine how the brand is perceived, meaning if the game isn’t very enjoyable the consumer may subconsciously have a negative attitude towards the brand/product being advertised. In terms of Integrated Marketing Communication “integration of advertising in digital games into the general advertising, communication, and marketing strategy of the firm”[45] is an important as it results in a more clarity about the brand/product and creates a larger overall effect.
Prioritizing clicks refers to display click ads, although advantageous by being ‘simple, fast and inexpensive’ rates for display ads in 2016 is only 0.10 percent in the United States. This means one in a thousand click ads are relevant therefore having little effect. This displays that marketing companies should not just use click ads to evaluate the effectiveness of display advertisements (Whiteside, 2016).[37]
Das in den im Jahr 2003 gegründete soziale Netzwerk SecondLife geriet in Deutschland zunehmend in Kritik, da es sich bei diesem um eine kostenpflichtige Software handelt, welche auf dem Bildschirm ein real existierendes, jedoch virtuelles Leben zeigt, ähnlich wie in Computerspielen. Kritik wird darin geäußert, dass sozial vereinsamte Menschen zunehmend Zeit im virtuellen, zweiten Leben verbringen, was zu sozialer Isolation und dem Verlust realer, sozialer Kontakte führen kann und eine zunehmende Realitätsflucht verursacht. Zudem ist es dort möglich und erforderlich, Zahlungen zu leisten zum Erwerb virtueller Güter und Dienstleistungen, was besonders bei Suchterscheinungen nach SecondLife zu finanziellen Defiziten führen kann.
Schmetterlinge wie beispielsweise der Schwalbenschwanz (Papilio machaon) benötigen sehr spezifische Habitate. Zwar ist der Falter nicht direkt vom Aussterben bedroht, allerdings ist ein rapider Rückgang der Population über Jahrzehnte erkennbar. Die Raupen leben auf vorwiegend kultivierten Pflanzen wie Karotten, Dill, Fenchel und Liebstöckel. Dass oft in Gärten die Raupen des Falters anzutreffen sind, ist nicht zuletzt darauf zurückzuführen, dass die wilden Futterpflanzen (z.B. wilde Möhre) quasi als Unkraut aus der Agrarlandschaft verdrängt werden. Nicht allein blühende Pflanzen benötigen Insekten für ihren Lebenszyklus. Die Bienen, die man ja gern an die Spitze des Desasters mit dem Insektensterben stellt, sind dabei nur die Vorboten der Katastrophe. Schließlich hält der Mensch Honigbienen als Nutztiere und ein Schwund der Bienenstöcke fällt schneller auf als das komplette, allerdings eher heimliche Verschwinden anderer Insektenarten.
That changed in the last few days, though. Late last week, the app suddenly shot up the rankings, moving from No. 566 to No. 1 in a matter of four days, according to data from App Annie. It will soon go from around 600,000 lifetime downloads in the App Store and Google Play, to more than 500,000 in a day, according to forecasts from Sensor Tower.
Gone are the days of Facebook as a one-stop shop for all social-networking needs. While it may seem more complicated to post photos on Instagram, share casual moments on Snapchat, text on WhatsApp, and check your Twitter feed throughout the day, tweens and teens love the variety.
Enterprise social networking allows a company to connect individuals who share similar business interests or activities. Internally, social tools can help employees access information and resources they need to work together effectively and solve business problems. Externally, public social media platforms help an organization stay close to their customers and make it easier to conduct research that they can use to improve business processes and operations.
In 2013, the United Kingdom Advertising Standards Authority (ASA) began to advise celebrities and sports stars to make it clear if they had been paid to tweet about a product or service by using the hashtag #spon or #ad within tweets containing endorsements. In July 2013, Wayne Rooney was accused of misleading followers by not including either of these tags in a tweet promoting Nike. The tweet read:”The pitches change. The killer instinct doesn’t. Own the turf, anywhere. @NikeFootball #myground.”[252] The tweet was investigated by the ASA but no charges were pressed. The ASA stated that “We considered the reference to Nike Football was prominent and clearly linked the tweet with the Nike brand.”[252] When asked about whether the number of complaints regarding misleading social advertising had increased, the ASA stated that the number of complaints had risen marginally since 2011 but that complaints were “very low” in the “grand scheme.”[253]
“Information online is paid for in terms of cognitive resources,” says Luciano Floridi, a professor of philosophy and ethics of information at the University of Oxford. “How you do pay for Google, Twitter and Facebook? You pay with your brain. You pay with attention.”
For example, Seamless does a wonderful job of not only responding, but showing customer care is priority. Through the right social media monitoring tools, you can find instances across all your channels to interact, respond and gauge customer service inquiries.
Engagement: The total number of social interactions divided by number of impressions. For engagement, it’s about seeing who interacted and if it was a good ratio out of your total reach. This sheds light on how well your audience perceives you and their willingness to interact.
