Social Media Magazine

Social Media Lesson #6: Optimize SEO with YouTube Videos

Posted on the 27 September 2011 by Socialmediaevie @socialmediaevie
Image representing YouTube as depicted in Crun...

Image via CrunchBase

Creating and publishing videos will help enhance your social media reputation. You will enhance SEO efforts, reach more people with videos and drive traffic to your website when you create and upload videos into your posts.

Here’s a San Diego Video that I created using Google Picassa: http://youtu.be/beH01nziAIs. I can check my “Insights” to monitor the traffic

YouTube is a very popular search engine. I like to integrate videos or photo slide sharing into my blog posts. When you log into YouTube you will click the “Create Video” button. I like to use the Stupeflix option or the “One Media” option for my photo slide shows. If you have an iPad 2, it’s easy to video and send it to YouTube immediately.

Videos serve as effective linkbait; they will generate more links and more traffic for your site. They will bolster your ranking with search engines.  Check out YouTube’s most popular videos to see what makes them so popular. Oftentimes, the video is funny or teaches a meaningful lesson like our WordPress Tutorials. Watch this very helpful SEO video so you can effectively tag your videos.

http://www.searchengineland.com/guide/what-is-seo

To optimize the video, follow these rules initially:

1. Create a sexy title

2. Keep it short

3. Tag the video to enhance SEO

4. Use the word “Video” in the Title.

5. Optimize the introduction, description and comments.

6. When you embed the video in your blog, make sure it has words (text) around it so the search engines can find the tags.

7. You can perform an “audio swap” on YouTube if you don’t like the music.

8. Publish your video on YouTube. Then follow the WordPress instructions for embedding your video in your blog. Make sure that you create your own YouTube Channel. Monitor the “Insight” stats on YouTube to find out how your channel is doing.

9. You will need the URL of your video to embed it on your blog. Copy the complete YouTube URL from the address bar and follow the WordPress instructions. It is also helpful to use www.prlog.com to create a free press release about your new video feature.

You can subscribe to other YouTube Channels via RSS Feed and add it to your reader. http://www.youtube.com/user/username. For example

http://www.youtube.com/user/vinoconvista

You can embed the video in YouTube by following these steps:

1. Go to www.youtube.com and click on your video.

2. When your video starts to play click on the “Share” button under the video.

3. Click on the “Embed” button and Copy the “code”.

4. Click on the Facebook Share Logo or the Twitter Logo and add the video to your Facebook “Home” tab and to your Twitter Followers.

 


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