Social media is the ultimate channel for marketing in present times. Businesses brainstorm ways to get noticed on social media and increase their conversion rates through it. They add social media to various marketing initiatives but, one thing that most of the brands miss out is – websites.
A limited-feature business website shows a lack of promptness from the brand’s end. It gradually lowers the customer engagement factor and does nothing to keep the visitors on a hook.
It is true that people usually prefer social media even for shopping but the website is still a major marketing point that brands should not ignore when strategizing marketing flow.
Social media and a company’s website should go hand in hand if a brand wants solid visibility- both offline and online.
Here’s why website social media integration is a must-have for brands to drive engagement and revenue in the longer run-
Pros of Integrating Social Media in Websites
If the website is the face of the company, social media integration on it is the makeover. Social media holds a lot of opportunities that businesses can use to play to their benefits such as-
- Increases the brand reach and brings maximum exposure among users.
- Encourages two-way communication and customer engagement.
- It helps brands to know their users by putting a light on their social media behavior.
- Easily redirects traffic from websites to social media and from social media to websites.
- Brings out the vibrancy on the website through catchy visual content from social media.
- Also, it strengthens a brand social proof by showcasing User-generated content from social media.
- This, in turn, drives conversions and boosts sales.
- Delivers a never-seen-before customer experience to visitors.
Integrating Social Media On Website Made Easy!
Introducing social media channels on the website might look like a mammoth task at first. But, with these few effective strategies, businesses could use social media platforms on commercial websites-
1. Using Social Share Plugins
Many times, users find content on websites that they want to share on social media platforms such as Facebook or maybe an image they want to pin on Pinterest.
But, how should they go about it when there are no social media share plugins on your website?
Introducing social share buttons on a company’s website bridges the gap between Google search results and social media platforms. It merges the two lucrative sources of traffic and therefore, a brand’s presence in the digital sphere is solidified.
Users visiting the website could easily share the product pages on any social media platform. This proves a major hit especially in the case of an e-commerce website.
2. Bring on the Social Media Feed
Social media is a goldmine of user-engagement. Why?
Well, for the fact that it plays on the power of virtual content, it is hard for people to skip the posts. A social media feed is the collection of all the posts from a brand’s social media platforms. The reason for having a social media feed on the website will turn positively fruitful for a business is that it boosts brand credibility.
Here’s how-
When a website visitor gets a glimpse of the brand and user-generated content, the visual appeal of the website gets him/her hooked. The users could see the brand following over social media and that makes him/her want to try the products without any reservations in mind. This also increases the dwell time of the website.
By investing in a smart social media aggregator tool like Taggbox Widget, businesses could effectively embed social media feeds across various channels and display them as a social wall. In addition to this, such tools also give the liberty to filter the content and update it in real-time.
3. Captivating Power of Social Media Videos
Video content on the website takes the brand-audience visual interaction to the next level. Users find lengthy tutorials boring and not easy to keep up with. Whereas on the other hand, engaging videos make the learning process relatively easier for the users.
Videos also rank number one when it comes to content sharing. So it becomes a must-have for a business to introduce social media videos on the website. Social media videos when integrated on the website also enhances the SEO performance of the website as Google generally lists websites with videos first than the ones that do not have any visual content, be it videos or images.
4. Integrate Commenting Platform from Social Media
Having a commenting box over the website proves that a brand is open to suggestions and wants to know its customers beyond sales. This kind of bold marketing practice builds brand authenticity in users’ eyes.
One sure-fire way to kick start conversations with the website audience is through a commenting system that could only be used as a user through one of his/her social media accounts.
This makes way for genuine reviews as social media profiles are generally verified. This also decreases the number of spam, hate and fake comments which was earlier a troublesome concern for business websites.
5. Go Big With Social Proof
As a secondary pro of using user-generated content through a social wall is to drive conversions. This comes from the effect of a psychological phenomenon known as Social Proof. Many years from now, businesses are using social proof in their marketing strategies. They use the buying experience of consumers to attract new consumers in the market.
Website visitors get a feel of your brand popularity through social media posts and consumer reviews. This most likely encourages them to follow the footsteps of your existing users and buy your products.
Conclusion:
Social media integration over the website opens a whole new world of opportunities for brands and businesses. It may sound complex but with the right tools and strategies, linking social media content to a website is a piece of cake. It builds brand authenticity, awareness and boosts brand exposure. With social media content on the website, a brand creates a niche for itself in the market that is hard to compete with.
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