Es gibt in Zeiten von Facebook und Twitter offensichtlich noch Menschen, die sich über ein weiteres soziales Netzwerk freuen. Darauf weist jedenfalls der Hype um Vero hin: Die Firma mit dem gleichnamigen Social-Media-Angebot ist derzeit unter anderem in den Trend-Charts auf Twitter sehr angesagt. Der Hype ist nicht zufällig entstanden, sondern hat Ursachen. Zum einen hat Vero offensichtlich eine Kampagne mit Influencern gestartet, die für ordentlich Wirbel sorgen.
^ Jump up to: a b Domizi, Denise P. (10 January 2013). “Microblogging To Foster Connections And Community in a Weekly Graduate Seminar Course”. TechTrends. 57 (1): 43–51. doi:10.1007/s11528-012-0630-0.
In practice, though, it’s very similar to Instagram, with a few important differences. Though most users seem to be posting photos, the app also lets you share text and URLs, as well as recommendations for books, TV shows, and movies.
This rule is where only one of every seven posts overtly promotes your business. The remaining six should be focused on sharing valuable content, including posts from the community. This doesn’t mean you can’t promote your business in those other posts; just be sure you pair it with great content.
Auf den ersten Blick hat Facebook die Nase vorn: mit 11 Millionen Usern ist es das beliebteste Soziale Netzwerk Deutschlands. Doch fasst man die VZ-Netzwerke zusammen muss sich Facebook wieder mit Platz 2 begnügen: StudiVZ (5,6 Millionen), MeinVZ (4,2 Millionen) und SchülerVZ (mit 6,2 Millionen Usern ganz vorne in der Holtzbrinck-Gruppe) bringen zusammen 16 Millionen User auf die Waage.
Sponsored radar – Radar picks up exceptional posts from the whole Tumblr community based on their originality and creativity. It is placed on the right side next to the Dashboard, and it typically earns 120 million daily impressions. Sponsored radar allows advertisers to place their posts there to have an opportunity to earn new followers, reblogs, and likes.
You can put in keywords that are specific to your brand, and the application will monitor the web for those keywords. It will also send across real-time alerts whenever your brand gets talked or written about.
In past, marketers faced the challenge of ensuring their content reached customers in the shortest possible time. With the help of social media, specifically when it comes to sharing content about your business or for content curation, all you need to do is share it on your brand’s social network accounts.
This chat is hosted by the fine folks at Buffer and is dedicated specifically to the topic of digital marketing. In fact, we’ll be using the 2015 digital marketing predictions post as inspiration for many of the questions. I would love to see you join in the discussion.
Google+ (pronounced Google plus) is Google’s social networking project, designed to replicate the way people interact offline more closely than is the case in other social networking services. The project’s slogan is “Real-life sharing rethought for the web.”
If reducing virtually all human interaction to purely transactional terms isn’t your style, you probably should avoid Gary Vaynerchuk. Since his childhood days hawking baseball cards at convention halls in New Jersey, and later pitching wine online at his father’s liquor store, he has dedicated most of his waking life to a single puzzle: What will sell more stuff?
