A NATIONWIDE social media campaign is hoping to boost the UK solar PV market.
The Please Your Plug campaign is set to start in 2013 and is spearheaded by Our Solar Future and CleanTech PR consultancy CCgroup,
A spokesperson from energy efficiency experts, The Eco Experts said: “We support anything which increases awareness of renewable energy and hope the campaign is successful. Solar PV
is a great option for homeowners who want free energy and who don’t want to harm the planet.”
According to Solar Power Portal the campaign will target residential owners, commercial owners and investors video to a new website that will aim to become the central hub for all UK solar information.
The website will outline how businesses and consumers can invest as little as £5 into a community project or buy their own PV system for £5,000.
Charlotte Webster, Head of CleanTech, CCgroup, said: “It’s been a hard year for solar, but now it’s time to turn things around. There’s a time to complain and there’s a time to get down to growing the market we have by drawing on the positives of this fantastic industry. Good communications will make the difference.”
A number of companies have already backed the project including Sun Gift Solar. Solarcentury, Opus Green, D&J Roofing and Solar, Eco-Exmoor Devon, Sunflex Solar; and Southern Solar.
Webster added: “We’re all quietly optimistic about this, but the success of the campaign is entirely dependent on support and funding from the industry. We aim to attract over 500,000 video views and more than 250,000 new visitors to the website by September 2013, driving 80,000 potential sales leads to supporter’s websites. We’re making real head way on the fundraising, but the more we raise, the more ambitious and effective the campaign will be.
“So, as companies look at their marketing budgets we’re urging the industry to contribute what you can over the next few weeks. Essentially, one joined up, loud voice is going to have a more substantial impact than many quiet ones.”
Those interested in making a donation to the Please your plug campaign can [email protected].
