Most self-producers do it to get their work out there – so how to reach audiences beyond your friends and family?
Social Media Boot-Camps at Theatre Asylum
Interactive workshops, giving useful takeaways regardless of your budget or manpower.
Each workshop is $40.
All 5 for $175. – Pay for all 5 Workshops
Bring an additional person for an additional $20.
FEB 16 - Pay for Workshop
Self-Promoting Without Annoying Your Friends
Comment below or email [email protected] to pay for the archived video & worksheet.
FEB 23– Pay for Workshop
Build Your Marketing Strategy
- What is your show’s story?
- Who is your audience?
- Who are your audience’s influencers/
- How can you target them?
- Basics of a pitch to media & bloggers
- Includes basic media lists
Panelist at Broad Humor Film Festival with Comediva Founder Erika Cervantes & Susan diRende.
MAR 9 – Pay for Workshop
Telling Your Show’s Story Online
- In depth, interactive look into your show’s story & how it translates to social media
- Where is your story best told?
- How to schedule posts for maximum views
- Creating posts that tell the story better than words
- Moving beyond your friends & family to reach new audiences
- Difference between PR, Publicity, Marketing, Outreach & Audience Development
- How those differences help your storytelling
- Translating good story to butts in seats
MAR 23– Pay for Workshop
Pitching Press/Audience in Person & Online
- Building a lasting Media List
- Difference between PR, Publicity, Marketing, Outreach & Audience Development
- Finding & Pitching Bloggers & Influencers
- DOs & DON’Ts of Pitching
- Bring your elevator speech! Every participant gets a pitch coaching session during workshop
Gregory Crafts & Corwin Evans perform how NOT to approach a potential nonprofit partner. Watch video.
MAR 30 – Pay for Workshop
Mind the Gap: Reaching New Audiences on Twitter
- Basics & Best Practices
- Twitter as your best Research Tool
- Building Strong Relationships with Audience & Press before asking them for something
- Utilizing word of type to your advantage pre and during your events
- Gaining attention of Press without pitching
- Finding & Enlisting Influencers as Brand Ambassadors
- Running Giveaways & Ticket Discounts
Email smb@combinedartform [dot] com to get on the mailing list or comment below.
MORE APRIL – JUNE
APRIL 6 – Standards & Best Practices for Social Marketing
APRIL 20 – Using Video to Promote Live Performance (includes YouTube basics)
Good reading: How to turn your office (or home/rehearsal room) into a video production studio
MAY 11 – Marketing Strategy in the Thick of Production
MAY 24 – Press/Media/Influencer Brunch Mixer
JUNE 8 – Standing out at a Festival without Being a Dick
