Snapchat app users will soon be able to add songs to their videos. Snap, the parent company of Snapchat, has reportedly signed music rights contracts with several major music companies, including Warner Music Group, Universal Music Publishing Group and Merlin.
According to a previous Bloomberg report, Snap will test the new feature in New Zealand and Australia on Monday. Another release is planned for the end of this year.
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This feature allows your friends to send you snapshots with music. You can view the album art, song title, and artist name. In addition, a link to play the song opens a web view to Linkfire so you can listen to the full song on your favorite music streaming platform like Spotify, Apple Music and SoundCloud, according to a release from Snapchat.
When your friend sends you a snap of music, swipe up to see the album art, song title, and artist name. A "Play This Song" link opens a web view for Linkfire so you can listen to the entire song on your favorite streaming platform (such as Spotify, Apple Music and SoundCloud). Snapchat was developed as a means of communication for close friends, and music recommendations from friend to friend are of great value. Snapchatter can create an even deeper connection to the artists and songs they love, both on and off the platform.
"We're always looking for new ways to give Snapchatters creative tools to express themselves. Music is a new dimension that they can add to their snaps to capture feelings and moments that they want to share with their real friends," a Snapchat spokesman said in a statement emailed Monday.
Snapchat's new feature could be the company's attempt to take over the quirky video app Tick tackwho made headlines as Trump administration sees a ban.
See also: 7 things about how Snapchat's Snap Map feature tracks you
