The infographic Smart Phones, Devoted Users offers a look at the characteristics and attitudes of those that own a smart phone. Some of the key statistics from the infographic include:
- 65% of iPhone owners can not live without their smart phone
- 40% would rather give up coffee than their iPhone
- 18% would stop bathing everyday instead of giving up their iPhone
- Cell phone owners that make $75K or more are 3-4 times more likely to own a Blackberry or iPhone
- One study found that iPhone users perceived themselves as slightly more optimistic and easy-going than Android users do
- Early adopters of cell phones were rich (the cost of the phone was $3,995) and strong (the weight was 2 lbs)
Characteristics and Attitudes of Smart Phone Users
Infographic Source: Coupon Audit
