The programmatic market in Poland has emerged in 2013 with the apparition of trading desks and retargeters. It started quite slowly compared to other European countries mainly because Polish publishers were afraid of low eCPM traffic, small revenues as well as of the lack of control over their inventory.
We are pleased to release today a case study on Spolecznosci.pl, one of the top social media ad networks in Poland that delivers more than 2 billion monthly impressions.
Spolecznosci.pl selected Smart AdServer RTB+ a few months ago. The solution combines ad server and RTB in the same ad technology platform. It really met their expectations : access new demand sources while preserving 100% control over their inventory.
Learn how Spolecznosci.pl :
- Easily started with programmatic selling
- Developed its programmatic advertising strategy while protecting direct sales
- Increased yield and reached high CPM for programmatic campaigns.
