To fully embrace and leverage the power of social media engagement, a company blog is crucial. Your business gains the ability to communicate company ethos, goals, new products and services, and events by giving details in a blog and then spreading the word via social networks. It increases the conversation and engagement and gives your fans and followers details to sink their teeth into instead of just a blurb in the form of a status update or tweet.
The blog needs to be integrated with social media and there’s definitely a need to send teaser tweets about sales and services or news, or to run a contest on Facebook to reach customers. However, cautious, well-informed, potential clients, who make well-researched decisions and often are among the most loyal of customers want more depth; a company blog serves that need.
The 6 Reasons a Company Blog is Important
- Gives in-depth details about events, activities, programs, and opportunities – more than what can feasibly be placed on a static page which can sometimes overwhelm visitors.
- Potential customers will already be familiar with your brand, company, products and services and will be more likely to give you a try because they already feel a connection to your brand.
- Show customers that you care about their feedback and want to engage with them before they give over their hard-earned money.
- Foster goodwill and cultivate a positive online reputation.
- Establish a reputation as an expert in the industry. Become a trusted and reliable source.
- Control your online reputation. If you don’t tell your story, someone else will – via their own blog or localized news sources (think Patch, Examiner, and Yahoo! Contributor Network).
