The stunt, which
took a month to prepare, saw the volunteers learn sign language phrases for
their chosen roles. On a visit to his food store in Istanbul, the shopkeeper
unexpectedly advertises his wares with hand signals; his surprise only
intensifies when, on a visit to his local food store, the shopkeeper offers him
'hot bagels' through hand signals. Another encounter involves a stranger
dropping a bag of fruit. He barely has
time to take it in when a woman bumps into him accidentally on purpose before
signing: 'Sorry, my mistake.' Later, the shock is clear on Muharrem's face when
a taxi driver welcomes him into the car with sign language.
In a final
flourish, Samsung, which organised the commercial, arranges for an electronic
advertising board to communicate with him, offering the heartwarming message:
'A world without barriers is our dream as well'. A friend finally points out
one of the dozens of cameras set up around the area to reveal the stunt, moving
Muharrem to tears. The stunt, which took a month to prepare, was organised by
mobile phone company Samsung to promote its call center for the hearing
impaired. The video has been viewed more than three million times over just the
last few days since being posted on YouTube.
Nice to read indeed
!
With regards – S.
Sampathkumar
12th Mar 2015.
