So the owners of Queen.dk have filed a UDRP on Queen.com. By most accounts this is seen as messing with the wrong dog at the pound. Rick Schwartz does not take kindly to people trying to wrongfully take his property.
But when you listen to the last 6 years of pro new gtld talk, shouldn’t Queen.dk be going after another domain ?
Their business is flowers and there is a .flowers extension, doing a search on Name.com it looks like Queen.flowers is available at regular fee, no premium. Certainly everyone wants the top prize which in this case is Queen.com, I think the UDRP is misguided and will end in defeat. They should either pay Rick or move on to an extension that matches their industry for expansion outside of Denmark.
Of course many don’t care about the new gtlds and focus on .com and their local cctld. But with better awareness I think registrations like this would become more of a no brainer.
