Each year, I take a little extra time as October approaches to talk about pink breast cancer related products. That’s mainly because Breast Cancer Awareness and the pink ribbon campaign is what really spawned the concept of retailers and consumer product manufacturers tying in their products with charities. This accomplishes two things–of course, the portion of proceeds that gets donated to charities helps the cause right off the bat, but perhaps more importantly, the product becomes a walking, living advertisement that draws attention and spawns conversation about the cause, bringing it more awareness and more donations down the road. Today, pink products are still the most visible and most recognizable of these charitable products.
Over the years, the products have gone from simply slapping a pink ribbon on an existing product to having products designed from the ground up specially for the month. One of my favorite retailers each year to watch, both during Breast Cancer Awareness Month in October as well as their “Kohl’s Cares” product line during Christmas, is Kohl’s.
This year, they’ve introduced an entire pink product line called the Tek Gear collection. It includes T-Shirts, caps, leggings, tank tops, fleece, and accessories that are designed exclusively by Kohl’s. And amazingy, all items only cost $5, $10, or $15. That’s not a typo–that’s $5, $10, and $15.
In addition, 100% of the net profit (that’s right, 100%) goes directly to breast cancer causes, including the American Cancer Society and the Susan G. Komen Foundation’s Southeast Wisconsin Affiliate, where Kohl’s is headquartered.
You can find the entire collection online at their site here. In addition, merchandise will be available at all 40 Kohl’s stores in Wisconsin.
The collection is available until November 3. Jump on it quick, because as we’ve seen with past Kohl’s collections like this, once they’re gone, theyre gone.
We had the opportunity to try out the microfleece top.
It comes in pink, magenta (actually, more like a darker pink), and quiet shade (actually, a medium grey). As you can see, the magenta version is even more vibrant in person than what you see on the Web site. The material may as well be called “I can’t believe it’s not wool”, as the microfleece is incredibly warm and soft on both sides.
For more information on the Kohl’s Cares Breast Cancer Cause Merchandise program, visit Kohls.com/Cares. And be sure to keep that page bookmarked, as I’m sure there will be something cool happening as the holidays approach.
