We’ve talked a lot about writing your business blog as a solo blogger. Yet it’s only reasonable that at some point more than one person is responsible for content. You may find that you have different views on style or strategy. That can be challenging when you’re trying to create content that is cohesive. So what do you do?
- Line up an editorial calendar so there is some connection between your blog posts. However you don’t want too much overlap. Either assign different writers different categories of subjects, or assign very specific topics to each person.
- Make sure everyone is familiar with the brand values of your blog. Are there things that should be off limits? Spell out your brand values and goals of the blog so writers don’t forget.
- Set up some consistencies. Whether it’s style, format or other blog elements there are ways to incorporate similarities so there’s consistency between writers. I’m a fan of sticking with style and it’s as simple of selecting one style (casual, professional, etc) and then sticking to it.
What else do you do to make sure multiple writers are on the same page when it comes to drafting your content?
