A few days ago I was invited to witness a grand visual treat as IPANEMA showcased their latest collection by way of an interpretative dance number. This popular Brazilian footwear brand digs deep and asks the ever-pivotal question, “What fills your soul?”
Beyond exuding the festive and exotic vibe of the beaches of Brazil representative of their overall brand aesthetic, IPANEMA ventures into the an even greater dialog with its consumers leading to a search of one’s soul: highlighting finding one’s Ambition, Hope, Passion, and Happiness.
The dance portrayed four elements namely Fire, Water, Earth, and Air. And each represented something - Ambition for Fire, Hope for Water, Passion for Earth, and Happiness for Air. The lead dancer did a really really great job in portraying all these elements! Kudos to her!
Here’s a group photo of the dancers with notable guests such as Cheska and Doug Kramer, Elmo Magalona, and Askal star player Anton Del Rosario.
Moving on to the latest collection of Ipanema, it boasted an array of newest footwear finds with a healthy mix of neutrals and brights imprinted with patterns that still evoke its quirky flipflop stamp of braving fashion frontiers through footwear. There are a lot of colors and styles to choose from but here are my top picks!
As you can see, there’s something for everyone! If you’re sweet and feminine, then the IPANEMA LOLA FEM — inspired by ribbons and butterflies and everything nice — is for you. For those who want to assert their uniqueness, the IPANEMA CHARME FEM with crisscross straps are sure to charm you. Looking for something stylish yet functional and comfy? Grab the IPANEMA MEDITERRANEE II FEM, a platform wedge flip flop with attention grabbing prints covering half of the thick toe strap. Last but not the least, the outdoor fanatics will find delight with the sporty IPANEMA SURF TEMAS II AD EXP FF.
For more information, visit the IPANEMA Philippines official Facebook fan page (www.facebook.com/IpanemaPhilippines). Ipanema is available at the following stores: Bambu, Planet Sports, Shoe Salon, The Landmark, The Athlete’s Foot, and Cinderella.
Anyway, I’m ending this post with an uplifting quote to jump start a positive week for us all!
Remember to fill your soul with so much happiness! :-)
