Spirituality Magazine

Serena Williams Next Celeb To Build A Beauty Empire?

By Firstladyb
Serena Williams Next Celeb To Build A Beauty Empire?
Serena Williams has her eyes set on the beauty business.  

Based off trademark documents, we can expect to see makeup, hair, and body products from the tennis champion.

Serena Williams Next Celeb To Build A Beauty Empire?

TMZ first reported that Serena filed the paperwork to trademark “Aneres”—”Serena” spelled backwards—in January. From the filing, it looks as though Williams is getting ready for some empire building. She locked down the Aneres name for 18 beauty categories, among them lipstick, lip gloss, eyeshadow, powder, foundation, eyeliner, mascara, makeup remover, skin care, perfume, body lotion, shampoo, dry shampoo, hair rinses, hair spray and gel, cosmetic cases, and makeup brushes, according to Glamour.

She has filed documents to trademark the brand name in the past for a clothing line, but has now refiled for her beauty line instead.


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