SEO vs Social Media
Have you ever thought about where you should spend your time on getting traffic to your website? I joked last week with Robert Caruso from Bundle Post on Twitter as some would say “Social is the New SEO”, but is it really? Have you thought about the differences between seo vs social media to drive traffic to your blog or website?
SEO = Search Everything Online
When one searches online for something they are ready to purchase or read about something. If they find what they are looking for you are golden, right? That’s what you want when you build a website or blog. Have people search and find your stuff. That’s the perfect scenario.
The SEO Benefit – SEO vs Social Media
SEO lasts much longer online. Remember the time frames of a tweet or a Facebook post? Well, a great post or website will last much longer than those social posts any day hands down. Your website will last as long as you own the domain name and continue to host the website. Even Google likes to see your domain name registered for 10 years vs just one or two years. They want to be sure you will be a staple online, not just a fly by the night type of website. When Google recommends you, you will be found!
8 Reasons Why is SEO So Hard!
- It takes a lot of time and patience.
- It takes testing, and re-testing, over and over.
- It must be consistent – you have to continue to build quality content and links. You cannot do it once and forget about it. If you do, Google will forget about you too!
- You must read up on the latest SEO techniques and changes via Google and the other search engines. What worked last year may not work this year.
- You need to analyze stats often and re-adjust SEO techniques.
- Once you learn, you must re-learn it and re-do.
- It’s like housework, it is NEVER done.
- It can be a real downer when your stats sink and they can sink fast too!
Why is SEO Great for Your Blog or Website?
- It keeps you more focused. It gets results over the long haul. It will not happen quickly and that is why many people get so discouraged. It takes time and patience. SEO should be called
“TPO – Time Patience Optimization.” tweet this
- It creates an audience – by showing up on the first pages of Google or other search engines when people are searching, you are creating an audience. You don’t have to build an audience as you do with social media.
Why Do People Love Social vs SEO?
- Social media is easier to do once you get the hang of it.
- Social is more fun – who doesn’t like to hang out with their friends and peers?
- It is quicker than SEO, you see immediate results if you get RT’s, shares, etc. via the social network sites.
What Is Hard About Social Media?
- You must build an audience – you won’t get shares if you don’t have an audience.
- You must be available at all times to respond to people on social media. A smartphone is a must!
Read more from the Examiner on SEO vs social media as they make an excellent point how little control we have with social media networking sites vs. own our blogs and websites. We saw it once with Facebook when they decided which likes on pages were fake and took them away. Others have been put in Twitter Jail and lost their Twitter accounts. That’s why I believe we can never put our eggs social or seo in any one basket.
The debate will rage on- SEO vs social media. The social media specialists will say social is the new SEO, SEO specialists will say SEO is the main driver of traffic. I believe one must have SEO in place before they do social to gain traffic to their blog or website. A perfect combo of the two methods would be ideal. I’d love to hear your thoughts on SEO vs social media.
Which method do you prefer for driving traffic to your blog or website, SEO or social media?
Last image of Social Fun – Courtesy of bplanet at FreeDigitalPhotos.net
