Have you recently decided to plan your business’s growth online? And have you finally realized the importance of email marketing in doing so? Is it time for you to grow into a much bigger and booming business? You should try email marketing tools to drive email marketing campaigns and build your brand!
This article will compare the powerful email marketing software – Sendinblue vs Drip.
There’s no doubt about email marketing being important for business. After all, it makes the email marketing process automated and less time-consuming. Now, to help you decide which one is best for we will compare both these tools on five parameters:
- Pricing
- Features
- Their best use case
- Pros (Positives of both tools)
- Cons (Negatives of both tools)
Now, let’s start the comparison and get started with an overview of both tools.
Overview: Sendinblue
Sendinblue was founded in 2012, it is a digital marketing tool. The purpose of the tool was to help B2C and B2B businessmen, agencies, e-commerce sellers, etc and Sendinblue is successful in doing so.
Currently, they have a 300,000 active user base in 160 countries. Approximately 100 million emails are sent through Sendinblue on a daily basis.
Being user-friendly is one of the reasons behind its success. Like, Sendinblue has a free plan that let you send 300 emails per day with unlimited contacts. Its features like automated email campaigning create automation in a business.
Recommended Read – Read the Sendinblue review by BlogHeist.
What is Drip?
Drip is an SMS and email marketing tool for e-commerce businesses, it was founded in 2012. The purpose of the tool is to empower e-commerce businesses and give them tools to fight from big e-commerce marketplace.
Drip believes that e-commerce was built to sell unique goods to unique people around the world.
Drip pricing plans range from $39 a month to $1,899 a month. In its cheapest plan ($39) you can send unlimited emails to 2,500 people. Drip doesn’t have any free plan, however, you will get a 14-day free trial.
5 Differences: Sendinblue vs Drip
Here we’ll start the Sendinblue vs Drip comparison on different points, i.e., precisely 5 differences on 5 grounds. We will learn what each one of them has to offer. Thus you will be able to choose the one best suited for you! Without wasting more time, let’s get into Sendinblue vs Drip!
Pricing: Sendinblue vs Drip
A price comparison of Sendinblue vs Drip seems to be the perfect ground for starting the comparison. It is ideal because an email marketing tool exceeding your budget is a bad investment. So, ensure that the below information eliminates any chances of money holding you back!
Pricing: Sendinblue
The pricing for Sendinblue is mentioned in the table right below,
Plan Name Plan PriceEmail LimitPeriod
Free0300 emails/dayLifetime
Lite$25No limitMonthly
Premium$65No limitMonthly
Learn more on Sendinblue Pricing here
Drip: Pricing
The pricing for different plans of- Drip, the email marketing tool, is in the table below,
S.No.Plan NamePlan PriceTotal emails permittedSubscriber AccommodationTime Period
1.Free TrialNil NANA14 Days
2.A$39 – $69Unlimited2,500 – 4,000Monthly
3.B$79 – $124Unlimited4,500 – 8,000Monthly
4.C$139 – $249Unlimited8,500 – 17,500Monthly
5.D$289 – $ 489Unlimited20,000 – 32,500Monthly
7. E$529 – $749Unlimited35,000 – 55,000Monthly
8.F$799 – $ 1049Unlimited57,500 – 82,500Monthly
9. G$1099 – $1499Unlimited87,500 – 130,000Monthly
10. H$1699 – $1899Unlimited150,000 – 170,000Monthly
11.I$1899 (Varies)UnlimitedVariableMonthly
Verdict: From the above pricing we can see Sendinblue’s plans are much cheaper and it has free as well. The cheapest Sendinblue’s plan is $25, while cheapest Drip’s plan is $39. However, with Drip plans you can send unlimited emails to your contacts. In Sendinblue it’s not possible you have limit of 20k emails.
Used Best for: Sendinblue vs Drip
If you are looking for the unique factor that differentiates Sendinblue and Drip, then you are at the right place! Let’s learn what they are best used for – Sendinblue vs Drip. On following up with the below information, you’ll be able to choose the email marketing tool for your business way more easily.
Sendinblue: Best Used For
Among various reviews conducted among the current customers of Sendinblue, a score of 8.2 has been given to a particular feature at Sendinblue. The quality of Sendinblue that is praised the most is the WYSIWYG email editor (This data is according to TrustRadius.)
Drip: Best Used For
Drip is used best for email deliverability reporting and list management. This is according to a survey conducted on TrustRadius. Among reviews by 34 people, 87.50% of people rated Drip 9-10 and holds the overall rating of 7.9 on 10.
Features: Sendinblue vs Drip
Every other email marketing tool comes with various features. Similar is the case with Sendinblue and Drip. The table below mentions,
FeatureSendinblueDrip
AB Testing✅✅
API ✅✅
Auto Responders✅✅
Campaign Planning✅✅
CRM✅✅
Channel Management ✅❌
Content Management ✅✅
Customizable CTAs✅✅
Customizable Branding❌✅
Image Library✅❌
Web Forms/Landing Pages✅❌
List Management✅✅
Performance Metrics✅✅
Email Marketing✅✅
Email Campaign Management✅✅
Mobile Access✅❌
Spam Blocker✅❌
Click Tracking✅✅
Let’s learn more about various features offered by them in the write-up below,
Features: Sendinblue
The features offered by Sendinblue are,
- Makes Emails Mobile-Friendly
The design tools at Sendinblue can be utilized to form email templates that are very friendly for a Mobile view. And we know how things are getting more inclined towards mobiles!
- Advanced Design Integration
The best part about the advanced design integration feature is you can use HTML codes of your own! Pretty cool, right? Thus, the creation tool at Sendinblue not only helps new users but also helps advanced users.
- Automation and Scheduling
There are multiple options for automation. You can also launch the campaign immediately or consider scheduling it for later. Automated email campaigns are available for various things like sending in a welcome email, etc.
- Deliverability
The deliverability feature makes sure to not leave out any client subscribers. There is also an option to get a preview of whether the email sent reaches the delivery address.
More about Sendinblue Features here!
Features: Drip
The features offered by Drip are,
- Automation:
You can create automation at every step; it will help you increase consumer retention. Eventually, it will increase your sales.
2. Custom Forms:
At Drip, you will get templates and customizable features for Sign-up forms. These are crucial in being the first point of contact with a potential customer. Also, Drip provides sign-up forms with customizable logos for your organization. If you are interested in connecting through social media,,, you can add your handles in the Sign-up form too. Drip also gives the feature of integrating mobile contact lists into the email list. Therefore all your systems will have updated data.
3. A/B testing:
No email marketing campaign will work without proper testing for the new;y built templates and their response from the potential clients. The A/B testing feature at Drip is helpful in optimizing email campaigns. Using this feature, you can check the performance of your subject lines, email content, etc.
4. List Management:
At Drip, the work of adding contacts, as well as any other custom-field data, is made very easy. Also, it manages API integrations and sign-up forms in the best possible way. The segment and list arrangement of contacts can be made manually through Sendinblue. Additionally, you can use determined criteria to make a dynamic for setting segments and lists.
5. Allows integration with different software
Worrying about different aspects of your marketing and sales is necessary when you are a business owner when you are a business owner. At this point, won’t it be great to access other software for your business growth from the same dashboard? The integration feature by Drip comes in very handy here!
Verdict: Sendinblue and Drip both of them have feature you would expect from a good email marketing tool. But both of them have such features that standout, Sendinblue’s email automation is amazing, its setting up email automation is quick and easy. Drip mainly focuses on e-commerce businesses, even Drip markets itself as e-commerce CRM.
Pros: Sendinblue vs Drip
For a perfect analysis, we need to be sure of every aspect. The pros for both Sendinblue and Drip will be mentioned in this section. You will be able to make up your mind about who to choose in Sendinblue vs Drip (Pros).
Pros: Sendinblue
The pros that come with Sendinblue are,
- It helps in the management of various lists together.
- The editing tools are user-friendly. It can even be smooth on mobile.
- The Sendinblue Academy provides you with the best tutorials.
- The email templates can be utilized to make new emails easily.
- The email-building software can help customize emails in the best manner possible.
Drip: Pros
The pros that come with Drip are,
- Gives a 14-day free trial (with no requirement for a credit card).
- It allows the users to run multiple domains separately.
- The integration features for accommodating third-party software are exceptional.
- This email marketing tool is cost-effective.
- Offers one of the best customer services in the market.
Cons: Sendinblue vs Drip
There exists nothing without a bit of drawback. Let’s try to find some for both Sendinblue and Drip below.
Cons: Sendinblue
The cons that follow using Sendinblue are,
- You need to have ownership of the pro version to get the overall results of your performance. This graphic representation is not available for free.
- The admin panel is very complicated for it to be user-friendly. A more simplified version can be a better version. It’s not a big problem, but it can be resolved.
- If you are using the free version, your daily limits are 300 emails per day. If you opt for pro plans, that’s a big expense jump.
Cons: Drip
The cons of using Drip as a Sendinblue Alternatives are,
- The RSS feed in the software is frequently buggy, at times.
- Reporting and Analytics available are a little slower than other Email marketing tools. It takes up to a day to process a report.
- The landing page feature is not available.
Who is better? (Sendinblue vs Drip)
By now, do you know the better one between Sendinblue vs Drip? This is a question with multiple answers. And you’ll learn that from the above article on Sendinblue vs Drip. When you go through the differences presented, you’ll know which between Sendinblue and Drip is best for you.
Both of the tools (Sendinblue vs Drip) are powerful email marketing tools, you can choose according to your requirement. First understand your requirements and set budget, so you can select the tool that fulfill your requirement and comes in your budget.
Finally, you’ll be able to decide which one of the two email marketing tools will benefit your business more! Once you have chosen the best for yourself, let us know in the comments below!
