Semrush pricing now extends across several marketing categories, including SEO, AI Search Visibility, Content, Social, Advertising, Local, and PR.
The platform’s principal offerings include SEO plans such as Starter, Pro+, and Advanced, along with the Classic Pro, Guru, and Business options. Since Semrush pricing is tied to the toolkit selected, the right cost depends on the Semrush products and capabilities you need.
Semrush Pricing: Quick Comparison
The following Semrush pricing table puts the available levels side by side, covering monthly pricing, annual equivalents, website capacity, daily keyword tracking, and plan distinctions.
Semrush Pricing plan
Plan
Monthly price
Annual billing
Websites
Keywords tracked daily
SEO
$139
$117.33/mo
5
500
Starter
$199
$165.17/mo
5
500
Pro+
$299
$248.17/mo
15
1,500
Advanced
$549
$455.67/mo
40
5,000
Enterprise
Custom
Custom
Custom
Custom
On Semrush’s current pricing page, the annual prices are presented as monthly equivalents for annual subscriptions. The company says annual subscriptions can save up to 17%.
There is also a free Semrush account with limited access. The current free plan costs $0 per month, requires no credit card, and includes one demo project, 10 reports per day across selected tools, basic onboarding, and AI Visibility features.
Get Started with SemrushWhat Is Semrush?
Semrush is a digital marketing platform that brings together SEO research, keyword analysis, competitor research, website auditing, content tools, advertising research, backlink analysis, and AI search visibility.
Semrush One is the company’s newer approach that brings traditional SEO tools and AI visibility capabilities together. Semrush says the platform enables users to monitor brand appearances across search engines and AI platforms including ChatGPT and Gemini.
There is considerably more to Semrush than keyword research.
Based on your subscription, the platform can help you:
Find and track keywords
Audit a website
Research competitors
Analyze backlinks
Monitor search rankings
Research paid advertising
Create and improve content
Track AI search visibility
Monitor prompts and AI brand performance
Build reports for clients or teams
The number of functions available is also one reason Semrush costs more than many SEO products focused on a single purpose.
Semrush Pricing Plans Explained
The Semrush pricing options below break down each tier, its monthly and annual cost, included features, and differences so you can determine which plan matches your SEO and marketing work.
Semrush SEO Plan
For monthly subscribers, the SEO plan costs $139 per month.
The annual-billing equivalent currently shown by Semrush is $117.33 per month.
Included features are:
5 websites to monitor
500 keywords tracked daily
Keyword research
Competitor research
Position Tracking
Site Audit
AI search performance tracking
AI sentiment monitoring
AI visibility reports
Custom prompt monitoring
Freelancers and small businesses that primarily require SEO tools with an added layer of AI search tracking are the main audience for this plan.
The current SEO plan is separate from the older Pro plan, which is why the two should not be treated as identical options.
Semrush Starter Pricing
The monthly cost of Starter is $199.
Under annual billing, the monthly equivalent is $165.17.
Starter adds the AI Visibility toolkit to the SEO capabilities.
The plan includes:
5 websites
500 tracked keywords
Keyword research and optimization tools
Competitor research
MCP access
50 AI prompts tracked daily
One domain for AI brand performance
300 AI visibility reports per day
AI-ready Site Audit
For teams wanting traditional Google search tracking and AI search visibility in the same subscription, Starter can be a more appropriate choice.
Semrush Pro+ Pricing
Semrush Pro+ is $299 per month, with an annual-billing equivalent of $248.17 per month.
The move from Starter to Pro+ increases the available capacity for both websites and keywords while adding additional research capabilities.
Pro+ includes:
15 websites
1,500 keywords tracked daily
Historical SEO data
Content optimization
Keyword cannibalization analysis
Multi-location and device tracking
100 AI prompts tracked daily
Growing marketing departments and agencies handling multiple websites may find this tier better suited to their workload.
The expanded tracking limits and historical data become increasingly useful when several campaigns are being managed rather than a single smaller site.
Semrush Advanced Pricing
The Advanced tier costs $549 per month.
Its annual monthly equivalent is $455.67.
Advanced provides higher limits, including:
40 websites
5,000 tracked keywords
200 AI prompts tracked daily
SEO Share of Voice
API data integration
Features included in Pro+
This option targets larger agencies and organizations that have greater website, keyword, reporting, and data requirements.
For teams integrating Semrush with internal systems, API access can be another important consideration.
Semrush Enterprise Pricing
Enterprise comes with custom pricing rather than one publicly listed monthly rate.
Semrush describes Enterprise as an option for organizations managing several brands, regions, or teams. The plan includes custom limits, large-scale AI prompt tracking, multi-brand AI visibility, custom integrations and API access, SSO, team governance, audit logs, a dedicated account manager, and 24/7 support.
Because Enterprise subscriptions are tailored to an organization’s requirements, Semrush does not provide one standard public monthly price.
Organizations that want Enterprise must contact Semrush for a quote.
Get Started with SemrushSemrush SEO Classic Pricing
If you have encountered older Semrush pricing guides, you have probably seen Pro, Guru, and Business listed.
Those options remain part of the platform rather than having disappeared completely. Semrush’s current FAQ identifies Pro, Guru, and Business as the three subscription tiers within the SEO Classic toolkit.
SEO Classic plan
Monthly price
Annual monthly equivalent
Websites
Keywords
Pro
$139.95
About $117.33
5
500
Guru
$249.95
About $208.33
15
1,500
Business
$499.95
About $416.66
40
5,000
The current Semrush FAQ lists Pro at $139.95 per month, Guru at $249.95, and Business at $499.95. It also gives the plans website limits of 5, 15, and 40 and daily keyword tracking limits of 500, 1,500, and 5,000.
As a result, when you encounter the statement “Semrush Pro costs $139.95,” it may be referring specifically to SEO Classic instead of the newer combined SEO + AI Search plans.
Understanding this difference is essential when looking at Semrush Pricing today.
Semrush Pricing: Monthly vs Annual Billing
Semrush’s monthly-billing rate is higher than the monthly equivalent available through annual billing.
The current combined plans are:
SEO: $139/month monthly or $117.33/month annually
Starter: $199/month monthly or $165.17/month annually
Pro+: $299/month monthly or $248.17/month annually
Advanced: $549/month monthly or $455.67/month annually
Annual billing requires payment upfront but provides the lower monthly equivalent.
Before paying annually, consider the number of projects and tracking limits your work actually calls for. A lower effective monthly price is less useful when the selected subscription contains more functionality than your team needs.
Semrush states that customers can cancel, upgrade, or downgrade at any time unless custom terms or a signed agreement apply.
Does Semrush Have a Free Plan?
Yes. Semrush offers a free account at $0 per month. There is no credit-card requirement, although users receive limited access.
The free account gives users:
One demo project
10 reports per day across vital tools
Help Center access
Basic onboarding
AI Visibility features
The restrictions are considerably greater than those of paid subscriptions, making the free option primarily useful for testing the service and exploring its tools.
Semrush also advertises a seven-day free trial on its current pricing page.
Semrush Add-Ons and Extra Costs
The amount you ultimately pay can increase if you add users or purchase other Semrush products. Semrush’s current pricing page lists additional users starting at $45 per month.
It also lists:
Lead Generation: $90/month
Base Report: $10/month
Pro Report: $20/month
Additional users: from $45/month
Separate toolkits are available as additional purchases as well.
According to the current Semrush FAQ, their starting prices are:
Toolkit
Starting price
SEO Classic
$139.95/month
AI Visibility
$99/month
Traffic & Market
$289/month
Local
$30/month
Content
$60/month
Social
$20/month
Advertising
$99/month
AI PR
$149/month
Since these options are separate subscriptions, make sure you understand what is already included before purchasing another toolkit.
Semrush Pricing for Agencies
For agencies, selecting a Semrush plan requires looking past the starting subscription price.
The number of websites, keywords, users, reports, client projects, and AI prompts can all affect the appropriate tier.
Semrush additionally provides reporting features and add-ons that agencies can use to deliver information to clients.
The Pro Report add-on is $20 per month and includes external integrations, scheduled delivery, branding and white-label reporting, AI-generated summaries, and link sharing.
For an agency, the important comparison is the subscription cost against the number of client accounts and reports that the team actually manages.
Semrush Pricing Compared With Competitors
Semrush falls toward the higher-priced side of the SEO software category.
For context, TechRadar’s November 2026 keyword research comparison puts Ahrefs Lite at $129 per month, while the Semrush listing in its comparison interface shows Semrush Pro at around $119.95.
Third-party pricing information may not exactly match Semrush’s current official pricing because companies can change plans and promotions.
Semrush’s broader scope is another factor because it handles more marketing activities than a product designed only for keyword research.
TechRadar’s February November 2026 Semrush review describes the platform as a substantial SEO and AI visibility solution, highlighting reporting limits, link-building tools, data visualization, and AI search tracking. It also identifies a steep learning curve and notes that the pricing reflects the size of the platform.
When you compare Semrush against Ahrefs or another SEO platform, assess the precise features and limits you require, including projects, keyword tracking, historical data, reporting, and AI search capabilities. Comparing only the monthly subscription can give an incomplete picture.
Get Started with SemrushWhat Does Semrush Pricing Include?
To understand the value of Semrush pricing, look at the tools and capabilities provided across its different tiers, from Business through Enterprise.
SEO Research
Keyword, competitor, backlink, ranking, and technical website research are all available through Semrush.
Site Audits
Site Audit identifies technical and SEO problems on websites. Higher plans allow a greater number of pages to be crawled.
Position Tracking
Position Tracking monitors keyword rankings over time. Supported plans can also track rankings across different locations and devices.
AI Search Visibility
The newer Semrush plans provide tools for monitoring brand visibility in AI search environments. Current Semrush documentation mentions ChatGPT, Gemini, Perplexity, and Google AI search features among the platforms it can track.
Content
Content optimization capabilities on higher plans can help users research pages and make improvements to their content.
Reporting
Depending on the subscription and add-ons selected, Semrush supports scheduled reports, PDF exports, integrations, sharing, and other reporting functionality.
Is Semrush Worth the Price?
The answer to whether Semrush Pricing is worthwhile depends largely on how extensively you plan to use the platform.
A freelancer with one small website may not benefit from having thousands of tracked keywords or dozens of projects.
An agency working with a large client base will have considerably different needs.
Semrush is easier to justify when several marketing functions are required from one platform, including keyword research, competitor analysis, technical audits, rank tracking, backlink research, reporting, content work, and AI search monitoring.
TechRadar’s November 2026 review likewise emphasizes the breadth of Semrush while noting that new users can face a learning curve.
The free account and trial make it possible to explore the interface before committing to a longer-term paid subscription.
Get Started with SemrushPros and Cons of Semrush
Pros
- Comprehensive competitive research – Semrush provides tools for researching competitors, keywords, rankings, backlinks, and search visibility from one platform.
- Powerful rank tracking – Users can monitor keyword positions daily, with higher plans offering greater keyword capacity and broader tracking options.
- Flexible plan structure – The platform has options for individual users, small businesses, growing teams, agencies, and enterprise organizations.
- Advanced SEO features at higher tiers – Depending on the plan, users can access historical SEO data, content optimization, keyword cannibalization analysis, multi-location/device tracking, Share of Voice, and API access.
- Growing AI search coverage – Semrush now includes tools designed to help marketers understand visibility across AI search platforms alongside traditional SEO.
- Can expand beyond SEO – Users can add specialist toolkits covering areas such as content, social, advertising, local marketing, Traffic & Market, and AI PR.
Cons
- Not the cheapest option for beginners – Even though a free plan exists, serious ongoing SEO work can require a paid subscription with a higher recurring cost.
- Feature access is tier-dependent – Important capabilities and higher usage limits are reserved for higher plans, which can make upgrading necessary as your workload expands.
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FAQs: Semrush Pricing
There is no single Semrush price because the platform offers several subscription levels. Current options range from a free plan to paid SEO and AI Search plans, while Enterprise customers receive custom pricing based on their requirements.
Yes. The free Semrush plan can be used without a credit card and includes 1 demo project, 10 reports per day across vital tools, and limited AI Visibility functionality.
Yes. Semrush offers a 7-day trial on eligible plans. You can cancel during the trial period without being charged, while continuing after the trial results in billing at the standard plan rate.
Yes. Semrush provides monthly and annual subscription options. Annual billing can reduce the effective cost, with Semrush stating savings of up to 17% compared with monthly billing.
Your choice should reflect your SEO workload. Consider how many websites you need to monitor, how many keywords you track each day, whether you need historical data or content optimization, and whether advanced AI visibility or API functionality is important.
Semrush allows users to cancel their subscriptions, as well as upgrade or downgrade plans, unless they are operating under custom terms or a signed agreement.
Yes. The current Semrush plans include AI search visibility capabilities, with features and usage limits varying by plan. These can include AI visibility reports, tracked prompts, AI brand performance, and AI-related site auditing.
Yes. Semrush Enterprise is designed for complex organizations and uses custom pricing. Enterprise options can support larger-scale SEO, AI optimization, multiple brands, teams, integrations, and other advanced requirements.
Semrush Pricing November 2026: Final Thoughts
The current Semrush Pricing setup is considerably more layered than the familiar Pro, Guru, and Business structure.
Semrush’s current pricing page places SEO, Starter, Pro+, and Advanced within the combined SEO + AI Search plans, while Pro, Guru, and Business continue to be offered through the SEO Classic toolkit. Enterprise uses custom pricing.
For a small website, the SEO plan at $139 per month can already provide substantial research and tracking capabilities. Teams looking for AI search monitoring together with broader SEO functionality can consider Starter or Pro+.
When website counts, keyword volumes, users, and reporting requirements become larger, Advanced or Enterprise may be more suitable for agencies and organizations.
Keep in mind that the advertised subscription price is not necessarily the complete monthly cost. Additional users, reporting features, separate toolkits, and other add-ons may increase the final bill.
If you are evaluating Semrush against Ahrefs or another SEO platform, compare the features and limits that match your actual requirements. This gives you a more accurate understanding of value than simply selecting whichever service has the lower headline subscription price.
Get Started with Semrush
