Whoever chose the slogans for the backdrop at the Tory party conference really was reaching out for the votes of people who are prejudiced, terrible at numbers, facts and logic, and who have long forgotten what the Tories actually promised four years ago when they got into government.
The main list was:
* 1.8 million new apprenticeships
* 50,000 families with a home thanks to Help To Buy
* State pension increased by £800
* Net immigration down since its peak under Labour
* A referendum on Europe in 2017
Other pictures show these slogans as well:
* Benefits capped to make work pay
* The deficit cut by over a third
That's almost as cretinous as UKIP's current manifesto: "If you don't want your tax money to be spent on concreting over the Green Belt with social housing to accommodate twenty million Romanians, vote UKIP!"
Rather irritatingly, these slogans seem to work. At least Labour had the decency to just use a completely vacuous slogan on their backdrop ("Labour's plan for Britain's future", WTF?), which everybody can just politely ignore.
