When you want to spread your brand announcement to the public, you need to know how to send a press release. The next step is to share it in the media. Do you wonder how to do it? Read our guidance with secret tips to accomplish this task without any stress. You will learn how to act professionally to reach the desired results.
The Plan of Actions to Get Your Press Release Submitted
Media list
You need to create a detailed list of the related media contacts. It is important to include the following details in the spreadsheet: contact information, audience, and submission conditions. If you are limited in time for conducting such a research, you should use the tool called “eReleases”, which is efficient for distributing your release to many relevant journalists.
Submission mail
The next step is to write a submission mail. It should include a brief description of your business and services you provide to people. Also, you need to provide an explanation why you want a journalist to publish your press release. Journalists want to know the details about your announcement, so your task is to present the cover for your story. In cas, your company announcement has some time frames, you should send your email a bit in advance.
Press releas’s distribution services
Such services are awesome, especially for busy marketers. By using it, you can distribute your release to many blogs, influencers, and journalists. An average price for such services is around $99-199. More expensive versions offer some extras, such as multimedia, reviews, and reports. Such services are not difficult to use thanks to available prompts. They even offer services of writers’ and editors’ in order to make your press release look polished.
Social media promotion
At this point, your release is already sent to the needed journalists. As soon as you see it published on the official publication blogs/sites, you need to share it on social networks. It is the way to boost your brand’s credibility and convert followers into real clients who order your services. Make sure that people can share your post easily among their friend’s circle.
Monitor your performance
It is not enough just to publish your press release. You job is to monitor the overall performance. You can your announcement to be effective. We already recommended you to use distribution service, because they include a detailed performance report.
Press Release Distribution: FAQs
What is the most common mistake marketers do when they send press releases?
They sould never distribute press releases which contain no worthy announcement. You can choose a wrong audience and fail to get people attention. Also, never ignore conducting a productivity analytical report to see the results and make the improvement for the future.
Is it possible to submit releases free of charge?
Yes, you can use free distribution services ( PR.com, PRLog, etc.). The quality of free services is not the best, but you can still fulfill the mission and make your company’s announcement public.
Does it make sense to invest into paid distribution services?
If your company can afford to pay $200-400, you are lucky. It is a 100% positive investment, which will impact your company’s success.
Conclusion
There is nothing easier than to send company’s releases. If you do it for the first time, use free services just to understand the main principles. Investing into paid services is definitely worth the price too. Devote enough time to compose a proper text of your announcement and find the niche sector to publish it.
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